We are a group of students in our 2nd year (PGP2, as it is popularly known) at
IIM Ahmedabad. We undertook a really interesting course- "Psychology of Promotions" and undertook a study to assess the factors behind the success of brands such as- Kinder Joy, Cheetos etc. Our findings have been presented in the form of an engaging podcast. Ever wondered how do those catchy jingles and fancy advertisements compel the little ones to move heaven and earth for that one tiny toy? We’re a bunch of students from IIM Ahmedabad and we’re here to help you better understand goes in a little toddler’s brain and how they ALWAYS end up getting their way!
Listen to the podcast on
Spotify!
In the podcast, key stakeholders including-
Brand Managers, Psychologists, Marketers, Professors, Parents and of course kids! The podcast would be of immense value to those interested in
Sales & Marketing roles. We cover several concepts related to consumer psychology, advertising and ethical marketing.
Do check it out! Please like, share and comment if you find it helpful. Thanks! :)