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Master The Journey Uphill | Saumyaa Grover , IIFT

Jul 11, 2019 | 3 minutes |

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Passion , Innovation , Emotional engagement and Intensity are some of the characteristics coupled with Ethics and loyalty that I personally resonate and connote with.   Ever since my teenage I have been a fashion enthusiast and brands such as Forever 21 , Van Heusen, Ted Baker London have been on my bucket list for all my retail therapies. Imagining all these years without the presence of these brands would synonymise with taking away a part of my childhood. Aditya Birla Fashion and Retail Ltd has not only brought the world closer by bringing these international brands to India but has also set the bar quite high for the competitors with their ever improving quality and designs of the products.  ABFRL has successfully catalysed the shopping experience for its customers with their high class infrastructure and thus have prosperously crafted India’s largest bouquet of high end fashion brands ABFRL has been catering to all the customers’ needs across the length and breadth of the country for almost 2 decades by offering great deals and discounts to cover the maximum consumer wishes and demands. Coming under the aegis of Aditya Birla Group ABFRL has been constantly innovative by adding new products every season and thereby always enhancing the shopping experience for the shopaholics All in all ABFRL has entirely summed up the brand as “Fashion is the armour to survive the reality of everyday life” and has truly come up with the Consumer Fashion Menu to serve fresh new dishes every season…………….. Life has its own ways to test you and post that its completely your own ways that make you come out either victorious or defeated. Our perception towards a challenge is what makes it either an obstruction or an opportunity. One such challenge that I faced recently was after my admission into IIFT. It was a big change from undergrad college, and standards were also quite higher. Being a fresher my constant struggle for time management which now has been overcome owing to my bodies’ paradigm shift to work mode was the biggest challenge. I soon realised during our Induction program that the times when I was far outside my element were actually the times when I entirely outperformed my own expectations and experienced myself the most Eventually after this self realization I chose to in fact develop and hone myself and my skillset rather than just sit in my beautiful comfort zone and not grow at all. I started looking out for opportunities to showcase my skills and began improving and working upon my weaknesses with the support of peers and friends. Ultimately the final outcome of all the situations has been “A much mature and focused ME”. Just 2 weeks into my MBA program and the results have been stupendous. (Let’s wait for the 2 years to end) Here I m sitting extremely excited and enthusiastic to bat all the balls that life has to throw in for me and all I can say is do expect some “Sixes ” and “Fours” as its “SHOW TIME”