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Summer Internship And PPO Diaries | Sales And Marketing - Part 2

Apr 20, 2020 | 5 minutes |

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As we fight the COVID-19 crisis, BSchool students and companies all across India are gearing up for a different experience altogether. Nobody was ready for something so uncertain but isn’t that what we are always taught in our MBA? VUCA world in practice, eh? And since we are accustomed to changes, we will all certainly sail through this as well! While working from home can seem a lot more daunting and uncertain, past experiences of B-School students can certainly help to give an idea on how to successfully complete our respective internships.   This article is second in the series. Check out the first article if you haven’t already!
Makeup and Marketing – Madhulika Sharath’s Internship at L’oreal – IIM Indore
When Madhulika looks back at the time she spent in L’oreal, she says what she cherishes the most was staying at work till midnight, following up with the ambassadors, Deepika Padukone, Aishwarya Rai, and Sonam Kapoor and their daily activities in Cannes, France. The process involved getting first-hand images of the ambassadors, breaking down the products by testing the ranges they had, and getting the advertisements put up on the products, all within minutes. What can get more interesting?!
Turns, Slopes and Dives of My Summer Internship Experience at Marico – Soumyashree Barman, TISS Mumbai
One special thing about interning with Marico is your internship starts even before it actually starts with a two-day marketing visit wherein interns are conferred with all the knowledge of the practical sales scenario. Here’s the classical example of VUCA world wherein Soumyashree’s project was changed after the first two weeks and how she had to act on her feet!
The Best Summer Intern from RPG | Hatanshu Kamal, IIM Ranchi
Here is the story of Hatanshu Kamal from IIM Ranchi who defines how his journey was at RPG and how he felt to be able to present his work to the top brass of the group and winning the ‘Best Summer Intern’ title at Arjuna Awards conducted by the group.
P&G PPO Holder from IIM Lucknow Shares her Marketing Internship Experience
From the GDPI process to the project offered, from the support received from mentors to the work environment, from challenges faced to tips on bagging a PPO at P&G, Mehashweta from IIM Lucknow shares everything about how it’s like to be a part of one of the FMCG giants, P&G!
A Whirl of Insights During My Summers at Pidilite – Shashank Saurav, SCMHRD Pune
When we think of the behemoth, Pidilite, we think of Fevicol but this article not only talks about how Pidilite is much more than that but also Shashank Saurav’s experience with Pidilite at various stages of his summer internship process. Read on to know what is it like to intern in a marketing and sales role!
From IIM Kozhikode to Philips – Anjali Sanjeev’s Story
Philips is one of the most aspired workplaces today. Be it their work culture, diversity or just their products, b-schoolers hope to get an internship with Philips. In this highly detailed interview, Anjali Sanjeev, an IIM Kozhikode student describes the complex and thorough process that she underwent to get selected for a summer internship and finally get a PPO, with Philips. Here's how she did it!
My Experience of Working with Sex Workers During My Summer Internship – Reckitt Benckiser PPO Holder
If an internship experience can be unusual, nothing can get better than this! This is the story of Rajan Burman who thought that this internship would give him a strong foundation in the practicalities of sales and marketing, with executive level exposure to broaden the horizons of his learning but he ended up with much more than that!
Two Months with the Biscuit Behemoth of India – Internship at Britannia Industries Limited
"I received my project charter which said - Identification of Rural Market Opportunity and its execution in 3 Districts of West Bengal: Bankura, Barddhaman and Purulia" (the 3 districts apparently became 4 on April 7, 2017, i.e. before my joining date, as Barddhaman got split into West Barddhaman and East Barddhaman). For a vegetarian guy, who is not even fond of rice, Bengal seemed tough.” – Read on to know how he managed everything.
Internship turned into PPO at ITC Hotels, Kolkata – Akhil M – SCMHRD Pune
“Being in the busiest branch of ITC in India– Kolkata Marketing Branch, It was extremely difficult to get inputs right from the Executives to the Managers. It is really your perseverance and patience that keeps you on your feet and lets you do the best each day and get the required data and guidance from everyone around.” – Read on to know how Akhil M gave his best in the busiest branch of ITC.
How I secured a PPO from RPG – Rahul Sinha, IIM Ranchi
One of the Arjuna Awards 2019 nominees at the RPG group for being among the top 10 interns, Rahul Sinha from IIM Ranchi shares his experience on how he proceeded with his internship project and made the cut. 

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