Mercato Maniacs, the official marketing club at SDA Bocconi Asia Center, is run with utmost passion, rules just follow.
The journey of being the President and the Learning & Development head of the club is just an experience I would always rejoice! Now that I’ve mentioned, please allow me to retrospect and describe the journey, briefly.
Being a marketing graduate, I was sure that I would want to be a part of this club. Quick to identify the gaps that could be filled, the only hope was to be a part of the core committee, which had the authority to bring about the change.
The core committee comprised of four departments. Learning & Development, Activities, Digital Marketing and Corporate Relations. The learning and development sessions conducted by our seniors used to be extremely insightful. During each session, I would envision myself being able to impart knowledge to the members and simultaneously gaining some from them.
Hence, I’d made up my mind to contest the core committee elections for being the learning & development head.
“I’ll make sure that when the next batch comes in, the marketing club would proudly claim of being the best club at SDA Bocconi Asia.” Closing the speech on this high note, a round of applause guaranteed my position. I could not think of any of my achievement as bigger as this one sand my objective was to make the most of it.
One year down the line, I am proud to stand by what I’d believed. After each session conducted, my ability to teach improved. The feedback received from the members helped me get better. The qualities of management that I learned from teaching, were richer than being on the other side.
I won’t refrain from mentioning that the entire core committee, enjoyed the reputation for being flamboyant. The club with maximum appreciation, the club with no rule book, the club with no empty seats. We had set it right, the benchmark for the coming batch.
Last week, the club pitch to the juniors recalled me of what I’d claimed while running for core committee membership and before I could boast of being the best, our members present in the room did. Couldn’t have asked for more.
Ending with a couple of letters received from the members, or as I like to call,
“Moments of Truth”.
More than the subjects taught in class, I have learned my marketing concepts with clarity, from the club L&D sessions.
-Pritam Ghosh, President of Operations Club & Member of the Marketing Club, PGPB 6
I have learned a lot from this club and credit for being one of the Regional Finalist at the L’oreal Brandstorm 2018 goes to them.
-Nikita Rupam, Member of the Marketing Club, PGPB 6
Which ABGP Company will you like to work for and why?
I would like to be a part of Aditya Birla Fashion Retail Ltd. I am inclined towards fashion retail and brand management and the group brands can be a perfect fit.
Having an internship experience in digital marketing and a couple of projects in brand management, I am well equipped with the technical and fundamental know-how to be a part of projects and contribute, either independently or in a group.
My ability to be a go-getter makes me even more excited to be a part of this robust industry, facing increasing competition but at the same time, opening up multiple avenues of growth. With a sound understanding of how the group brands are positioned, experimenting with fresh and innovative ideas and deriving value out of them is what I would like to challenge myself with, at Aditya Birla Fashion Retail Ltd.
Lastly, the opportunity to work with Aditya Birla Group itself would be one not to let go and that would keep me motivated to improvise, perform even harder, better.
-Jay Bhuta
PGPB, 2017-2019