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Fashion is the very first expression of a free nation. It tells you about your identity and brings confidence in you. Aditya Birla Group is a big conglomerate and has created the place in our lives through achieving global and national leadership in several businesses spreading across 14 industry sectors. It has been working from manufacturing to fashion and telecom in order to make a contribute to society and making a difference in the lives of the people.  I associate myself with ABG group through Fashion and telecom. ABG group associates the brand trustfully to its customers. When it comes to fashion, the brands that come to my mind are Pantaloons, Forever21, VanHeusen, Louis Phillipe that come up with latest fashion in market and set the trend. Each brand can be resonated with the comfort, quality and exclusivity it offers. Fashion for me is the comfort, style, exclusivity and the brand loyalty. Thus when I see myself in any of the ABG brands store I feel attracted to these brands and therefore can’t resist to buy the clothes. In the telecom sector it is about the emotions that are attached with “Idea” as it was my first phone and first sim card that I had used for myself. Idea is known for its connectivity, its unique advertisements, its ringtone and for its service. It has been a seamless experience that have been provided by them for decades .So when it comes to Idea it is the nostalgia of having the first android phone that connected me with the digital India. The success stories of ABG group cannot be counted but the hard work and determination for this success needs to be appreciated. Struggles do not end in a day, they are the part and parcel of the life. It is only about how you deal with them and overcome them to succeed in the life. The best way I overcome the challenges is by accepting and moving on with the changes in my life. Constant determination and hard work helped me to accomplish my goal. Till class 8th I was very poor in mathematics scoring low marks in the subject affecting my overall percentage. As a result, my grades were getting worse, therefore, I decided to study hard, to understand the concepts in detail. My determination and hard work helped me get average marks in class 9th but as the marks were only average there was no sense of accomplishment.I again worked hard, practised more questions and finally able to achieve success by getting 10 pointer in class 10th . The journey to learn mathematics began in class 9th and the zest continued till my graduation in mathematics honours. I did not leave the subject till the time I was not satisfied with my learning. Thus it is better to analyse your mistakes and move ahead with full determination to achieve your goal. If you are persistently working towards your target you will definitely achieve it. It is not counted how many times you fall back while working hard for your goal but it’s about number of times you get up yourself and fight back. Learning from my mistakes and not repeating them helped me to overcome the challenges to achieve success in my life.