From the starting of my adulthood, Aditya Birla Group has been a part of my journey. When I completed my schooling in 2010 and was taking a step towards my new journey to graduation, my father gifted me a phone but selecting a sim with affordable service and 24 hrs connectivity was tough. This problem was resolved by my father when he suggested me to go for IDEA connection whose connectivity was good even in the areas where networks like BSNL, Vodafone or Airtel was not feasible. This is how I got engaged with ABG for the first time in my life. After completion of my graduation, when I got selected in Infosys, I had to suit up for my corporate life journey. Formals wear was going to be my daily basis attire. During that time, there were sales going on in Peter England “buy 3 get 3 free”. I got attracted and found out that Peter England was a brand which is so affordable and best in quality. I did all my shopping for formal wear from Peter England. At that time I realized ABG is a brand that offers products that are not only affordable but also high on quality. ABG is all around me. If I talk about the renovation of my old house, we considered UltraTech Cement as our first priority when it comes to trust. My siblings have their mutual funds with Aditya Birla Mutual Funds, which takes care of their financial health.