With 162 years of legacy, Aditya Birla group is behemoth of stupendous proportions, cutting across a plethora of industries and touching 1.25 billion lives, making it almost a ubiquitous and indispensable presence in the heartland of Asia- our India. Imagination is said to have no bounds, but even a concept like it can fall short when it comes to qualifying the impact that the Aditya Birla Brand has had in our lives, from cradle to the grave.
I come from middle class family. My father is a civil engineer. He has to shift from place to place as he completes particular project. We have to shift with him after every 1 or 2 years but sometimes it is not possible to change our school midway so he used to stay alone. During early years my mother manages our home as he was out of the reach for months. Then IDEA came into picture with the slogan
EK IDEA JO BADAL DE AAPKI DUNIYA. Idea actually changed our bond with my father, instead of doing short talks on land line we were able to talk with him wherever we go. Because of changing 7 schools, naturally, I made friends in every school I went to but then there was the problem. No matter how many good friends I made or how deep our friendships were, I had to leave them in 4 years and travel to a new place. Things were fine till I was child but as I grew, friendships with people became deeper and there was need for staying connected. But how? That was the time when hardly anyone was on social media, I myself was not till (2010). This time also IDEA was the solution. I got my first cell phone with an IDEA cellular telecom network. IDEA was the company which got me connected with my friends. IDEA was the company which made sure that my bond with my friends continued. IDEA is the reason I am still close with them even after years.
#GIM#ABGLP#ABGLPWOOME