Aditya Birla Group is big and massive and reaches to millions of people globally by offering innovative products and services. It touches our lives in many ways with it’s varied products. It deals in ultratech cement which went into the construction of Mumbai’s Bandra- Worli sea link. It is used in infrastructure and is the biggest cement producer in the world. Birla carbon makes your tyres safer with carbon nano particles. Since many of us are using vehicles to travel and tyres are used in all, here enters ABG in our lives. It provides a large share of the carbon requirement of Indian railways by Birla Copper ltd. It has the largest copper smelting plant in the world, located at Dahej in Gujrat in 1998. It deals in fashion and retail giving us great style under the names of Pantaloons, Planet Fashion, Louis Philippe, Allen Solly, VanHuesen. This business was started in 1989 in India by ABG. We all use phones and Vodafone Idea ltd. Makes distances disappear. The aluminium used to make cover glass for smart phones is Hindalco, made by Hindalco Ltd. Of ABG. It’s investments in CSR globally exceeds Rs.500 crores. It serves the community by providing schools, solar lamps and midday meals for school children. Skill training, works in villages, runs medical camps and hospitals, provides immunisation against Polio, focuses on healthcare, education, the girl child, sustainable livelihood, women empowerment projects, infrastructure and espousing social reforms.ABG actively contributes to the social and economic development of communities, in order to build a better, sutainable way of life for weaker sections of society and raise the country’s human development index. Grasim, was one of the first Indian businesses to set up international operations, putting India on world map in 1947 by Aditya Vikram Birla. Mr. Ghanshyam Das Birla was the founding father and the man who set up many of preindependent India’s critical industries.
Life without challenges would be very boring. Challenges helps one improve their capabilities and to become and a better person/professional. Situations of rejection test your resilience towards the difficult and unknown situations in life. I belong to a family of Professionals and service parents, who were not very keen or pushing or fully supportive in my getting into a business venture. I still worked hard day and night managing my finances in a very judicious way and with the help of a friend, at a minimum cost designed a website of my own. The next part involved of data collection was also quite challenging. I designed the forms comprehensively, recruited field boys, trained them to collect accurate data of existing restaurants and food eateries in different areas of Delhi. In spite of all odds, I just speared ahead and employed photographers to complete my data pictorically. There were multiple challenges involving the non-coperation from the restaurant owners, non-availability or busy shop owners. As I faced financial challenges I had to employ boys who were less educated which in turn had put more pressure on me but the spark in me, helped me collect 2500 restaurant data.