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Never Back Down | Raviteja Reddy Sane, IIFT

Jul 16, 2019 | 4 minutes |

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No matter what kind of challenges or difficulties or painful situations you face in your life, we all have something deep within us that we can reach down and find the inner strength to get past them. In India, after completing High school, most of the students try very hard to get into top engineering or medical colleges. You will face the challenges which decide your career’s path at this stage in your life. Even I had to choose the Science in which I would Graduate and begin my Professional career. Just making a choice isn’t the end of the game, I had to work hard all the time to make sure I would get good grades and learn enough skills that the companies look for while recruitment. Yes, I felt these are well enough to get a good job and get settled in life. I was in my comfort zone for a while after getting placed with one of the biggest IT firms in India. It is true that your real potential is seen when you are tested in areas which are alien to you and how well you cope up with the challenges faced there. Working with my previous company, I went through different situations, each with a unique challenge to face. Though I had some difficult days, I was able to overcome them and was quite good at managing other activities along with professional work. Life goes on, doesn’t matter if you are stuck deep in your problems or having fun at your favorite beach. I was doing well at my workplace but had to face people questioning my real potential. Then I felt it was the time to give a serious thought on my professional career, so I decided to start preparing for MBA entrance exams and managing work along with preparation was a big challenge. I feared that I may not reach my expectations and prepared harder as the days neared for the exams and interviews. I was able to do well in the exams and interviews and got into IIFT, one of the top B-schools in India. Why Aditya Birla Group is big in my life? Aditya Birla Group is one of India’s largest multinational conglomerates. With a workforce of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of business practices, the group has grown into global powerhouses in various sectors like metals, textiles, carbon black, telecom and cement. The group has transformed the lives of many people and created a life long impression on many others. In my activities of day-to-day life, Aditya Birla group has been part of them. By connecting me to the friends and family, safeguarding my food, Keeping the pillars and beams of our home strong and to provide me with different clothing options, Aditya Birla group has been my part of life. I use “Vodafone Idea” to connect people through the mobile network, its 4G feature enables high-speed connectivity to access information around the world in no-time. It is India’s top mobile telephony company. I use “Superwrap” to safeguard my food by keeping it hygienic and fresh. Our home was built using “Ultratech Cement”, and other buildings or infrastructure that I visit or use as part of my daily activities are constructed using Ultratech Cement. My clothing collection has several brands and prominent ones among those are from Aditya Birla Group Fashion and Retail like Allen Solly, Van Heusen, Louis Philippe, Peter England. These brands add a variety of style to my collection, including Casual shirts, Polos, Trousers, Formals, and Blazers. As a B-school student, I have to wear blazers most of the time and the Group’s different fashion brands provided me several options to choose from based on my taste and comfort. In this way, the Aditya Birla Group plays a big role in my life.