NITIE Mumbai gears up for 'MAHAMANDI 2015' - the flagship socio-marketing event 

The countdown begins…It’s time to gear up once again for the big event of the year - MAHAMANDI ’15, a trademark of NITIE spearheaded by Team MIG (Marketing Interest Group)  which serves as a unique platform for students to conceptualize and implement marketing strategies to contribute towards the society. Students of NITIE host a number of activities during the event to proliferate the socio-economic aspects of business by propagating handcraft toys and stationery made by underprivileged children. It gives the students a practical perspective of learning by selling in open markets. It also provides them an opportunity to apply the theory of consumer behaviourand bring in all the management gyan to empower the lives of destitute children. Our mantra is “Socho Becho Seekho” Mahamandi – Establishing the social connect Mahamandi has been an initiative by NITIE to join hands with NGO’s like Navnirmiti and CRY and has been recognized by the ministry of HRD for value addition towards social development. NITIE was also awarded the 'B-school Innovation Award' for conceptualizing a truly one of a kind idea. Mahamandi combines entrepreneurial spirit and practical approach towards learning integrated with a sense of social responsibility. All the profit made out of the event is used for the upliftment and betterment of underprivileged children Recap of MAHAMANDI’14 :

1. Achieved sales of worth INR 15 lakhs with the help of 2000 students across 23 locations, reaching every nook and cranny of Mumbai
2. Active participation of all the premier B-Schools in Mumbai like JBIMS, SP Jain NMIMS, TISS, IIT Bombay (SJMSOM), KJ Somaiya,Welingkar, and SIBM
3. Event sponsorship by ONGC & SBI with media coverage from MTV
4. Opening ceremony by industrial giants like Mr. S.K. Saraf (MD & CEO, Technocraft Industries), Mr.Sawant (MD & CEO, Maharashtra Knowledge Corporation Limited) and Miss India Runner up & Film Actor Ms. SonamBajwa

MahaMandi’s success and the zeal to contribute to society has spurred us to set the bar even higher this year with new events like :

• Dubsmash video contest to add to the fun quotient
• Have a flash mob performance on the 7^th of August 2015, at R-City mall Ghatkopar
• Launch new products such as rakhees made by autistic children and green energy torches, the proceeds of which will go to “One India One Child Foundation”

…and many more

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