I merrily recall going to shopping malls with my parents and my father buying all sorts of shirts from Peter England and then coming home to a house made of Ultratech Cement. Funnily enough, even I took a liking to the brand ‘People’ and have sincerely wearing and buying the same light blue and black jeans for over 3 years now.
A lot of people believe that brands are just a way to sell things more or expensively, what they fail to understand is the other impact that it has on people’s life. I have personally been an avid fan of ABG for more than 6 years now. Its pretty much the same time since when I started understanding the world properly.
As a kid you do not realized h
ow deeply you can be committed to things like a brand. It takes a keen eye and someone kind enough to point the same for you. That is exactly what TAPMI did for me. Until I joined TAPMI, I never looked at brands in this perspective. I simply didn’t know how many things Aditya Birla Group owned. Now that I have grown to understand the market and its mysteries, I realize that ABG has been with me for the longest of time! From wearing clothes from People and Peter England, aiming to buy multiple Van Heusen’s suit to simply living in the house made by Ultratech cement. ABG has always been with me and it has not just touched my life but helped me develop it.
Goraj Joshi
TAPMI