The ABG group has had an impact on almost every person across the globe and I am no exception to this fact. ABG was a part of my life since I was shopping from Pantaloons, Allen Solly as a kid to growing up to own those Louis Philippe and Van Heusen clothes. Freshwrapp brought in a revolution and got a million smiles on young kids like me who got wrapped hot food in the tiffin for school. Soon ABG became a part of my life without which survival is a joke these days. Yes it is Idea! From my first phone call to my girlfriend in school to talking with clients to close deals is where I grew up with Idea. Through this journey of ABG with me, I have realised one thing common in all the brands I came across and that the products are of ‘Superior Quality’ throughout and this is where ABG just kills any competition in its market.
Since I was a child, my family would go on trips every year and this instilled my immense passion for travel in me. I continued my passion during engineering and explored exquisite places in India. Post engineering, I started working and my travelling was restricted to just the weekends where me and my friends would camp along the lakeside by pitching our own tents and that is where we had an amazing idea of starting a travel company where people escape the city chaos and delve into nature. And bam! The decision was one which has changed the way I am today. We started our research from the next day and within no time we were up with an Instagram page and our first camping event live and this is when I realised the power of digital marketing. Without a website we directly sold our first tickets through Instagram! So my company ‘ADVENTURE SEEKERS’ started in February 2018 and as a travel company our aim is to create unique experiences for people at mind boggling locations. We currently conduct camping and trekking activities in and around Pune and we have recently moved our events to further locations like Hampi, Spiti, Ladakh. People have given us some tremendous feedback as their definition of a weekend was to go and get drunk in a bar but this changed their view as the calmness and serenity of nature just cannot be compared with anything else. We crossed a turnover of 10 Lakh Rupees in the first year and we are looking to at least quadruple it this year with our current sales of 5 Lakh rupees in the first 3 months of the current financial year. The road for this one hell of a journey has been full of ups and downs as we did face some challenges in the beginning with the operations but we overcame it soon and now we outsource most of our events to quality audited vendors. During this roller coaster ride, the one thing that impacted me the most was how the tourist places are littered everywhere and how they are slowly degrading in their beauty. This is when we decided that we give our bit back to the society. We conducted free events to popular trekking destination around Pune with one objective which was ‘Let’s give nature the tribute it deserves’. People volunteered in large numbers and the natural beauty of those destinations just grew up a few notches higher as we cleaned a truck full of garbage and the enthusiasm of the young generation made me believe that we can all be sensible and take care of the gifts of nature as these gifts if once destroyed, can never be created again! This is my little story of how I have tried to follow my passion along with my full time job and how this has changed me as a person and made me what I am today!