Why Aditya Birla Group is big in my life.

Aditya Birla Group company has been competing in and ruling the market for more than 160 years. The company operates in more than 35 different countries & employ more than 120,000 employees worldwide. Aditya Birla Group’s evolution from architects of modern India to a major powerhouse across the globe in various sectors has made it a major part of people’s life. Aditya Birla Group had an immense presence in many aspects of my life. Starting with Aditya Birla Fashion and Retail Limited brands like Allen Solly, Peter England, Louis Philippe, Van Heusen are part of my everyday life when it comes to clothing. UltraTech Cement had a major role to play in building a beautiful India. They have helped me connect with my loved ones through Idea Cellular Network which had one of the largest network coverage in India at affordable prices.

The company has expanded their presence to more sectors over the years. Aditya Birla Group has ventured into online fashion retail through a platform called abof in 2015 targeting the country’s millennial spenders through curated fashion. Aditya Birla Fashion and Retail has nearly 2,000 brick & mortar stores, owns India’s largest fashion chain, Pantaloons. India’s booming online retail industry is witnessing pitched battles, especially in the electronics and fashion categories. Of the two, fashion is particularly attractive as it is a high margin segment. It does not easily lend itself to the comparison shopping that savvy Indian online buyers are wont to do. The Group's entry into online fashion retail is going to help them in having tremendous growth in the future.#IIMRaipur #ABGLPWooMe

Overcoming obstacles by embracing Challenges in Life

“If you live a life of make-believe, your life isn't worth anything until you do something that does challenge your reality. And to me, sailing the open ocean is a real challenge, because it's life or death.”

-Morgan Freeman

Life is full of challenges and surprises. Every successful person has gone through a challenging phase in his life and has come on top. Challenges help an individual learn and grow as a person. Often people tend to find a way around obstacles instead of facing it head-on. Putting off a challenge does not make it go away. It just postpones the inevitable. Focusing on the outcomes make people behave in such a manner. People are reluctant to fail and always seek success. Failure teaches a person more than success. This mental shift in thinking helped me overcome challenges by taking it head-on. Instead of focusing on the loss one must consider what they can gain from the failure. It’s all a matter of perspective.

If a challenge feels overwhelming, I think about the simplest thing that I could do to take myself in the forward direction. Resilience is the ability that everyone should develop to adapt well in the face of adversity and to bounce back from challenges. I practice being resilient by choosing a positive attitude, deciding not to be helpless, and trusting your judgment and abilities. This attitude has helped me overcome challenges to achieve my ambitions in life so far.