Aditya Birla Group is an Indian Multinational Conglomerate which operates in 35 Countries. Aditya Birla Group has grown with India’s global ambitions. Aditya Birla Group’s role in India’s economic history is tied inextricably with the nation’s quest for political freedom. Today Aditya Birla Group is a $40 billion corporation and many of group firms are in league of Fortune 500 companies which has made India proud. Since Independence Aditya Birla Group has always tried to do something revolutionary in which they have succeeded many times. Being a fashion enthusiast and centric person Aditya Birla Fashion and Retail Limited (ABFRL) has always attracted me and plays a very important role in my life. Its Fashion Brands such as Allen Solly, Van Heusen, Louis Philippe, Forever 21, Hackett etc. has helped redefine fashion culture and statements in India. ABFRL brought all these premier styling brands to India so that it can open up a stage for Indians to aspire and also so that there is fashion advancement in country. ABFRL wants to serve most of the people through its fashion brands due to which it hosts India's largest fashion network with over 11,000 points of sale, which include close to 2,500 exclusive ABFRL brand outlets across 750+ cities and towns, 4,900+ multi-brand outlets and 4000+ department stores across the country. Brands such as Van Heusen, Pantaloons, Allen Solly, Forever 21,etc has always been associated with my life knowingly or unknowingly. These brands have a legacy of its own and it provides immense pride whenever I wear them. Being it fabric quality, design, texture, etc, these brands have never failed to impress me. There was always something different in the house of ABFRL for me being it Casual, Formal, Indowestern, Suitings etc. As I got older my fashion choices reflected how I changed as a person. It is also uncanny to take a step back and observe how all these brands have one thing in common i.e. Aditya Birla Group.