Part a : why aditya birla group is big in my life
The Aditya birla group is active in 14 industry sectors and has achieved global and national leadership in several businesses .The group has interests in viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbonblack, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.
It is touching our lives at so many instances everyday , with or without us realising . Weather it is the apparel industry , or connecting people (telecom) or construction market , they are everywhere .The brand is big because it has entered almost all sectors impacting daily lives . The group is working to deliver superior value to all customers, shareholders, employees and society at large. What is really making the brand big is the fact that It works on the principles of Integrity,commitment,Passion, Seamlessness and Speed.
ABG is a leading diversified conglomerate in the New Century.The company also took advantage of the liberalization of India's economy, launched during the country's economic crisis in 1991, to enter a number of new areas. In 1988, for example, the company launched a petroleum refining joint venture with Hindustan Petroleum Corporation. The company then entered the telecommunications market, forming a joint venture with AT&T.Through Hindalco, the company launched fertilizer production, under subsidiary Indo Gulf .
Other new markets for Birla included software development and IT services,The company also entered the power generation market through a joint venture with Powergen PLC. In 1999, Birla added financial services to its range, forming a joint venture with Canada's Sun Life Assurance.
On a personal level , ABG is big in my life because some of my favourite international brands like forever 21 , Van huesen , American eagle ,Allen Solley and many more come under the ABG umbrella . ABG also operates a multibrand fashion retail chain Pantaloons , another of my favourite destinations to shop !
PartB :How you overcame challenges to achieve your ambitions in life so far ?
Don’t limit your challenges , challenge your limits . Life throws testing times at everyone , it’s upto us what we make of it .In 2018 , I met with an accident and broke my leg . I saw the doctor and was told that my leg is fractured .I was supposed to be on complete bed rest for 2 months . More than the physical pain , the fact that I was Stuck at one place for the coming two months scared me . The initial few days went fine , a lot of friends and relatives came over to see me .
Within a week , being unable to go out started making me feel restless and quite . A wave of depression hit me .I was missing out on my MBA preparation classes , I had my exam in 3 months and I knew I couldn't afford to miss those classes .But I had no choice but to stay at my place .
Slowly and slowly I let the fact sink in that now this is the situation and I will have to deal with it .I can't let the physical injury hamper my mental state and I began to keep myself busy by taking online lectures and videos , solving mocks and taking to the faculties for doubts .Apart from that ,Music helped me retain my sanity in those times .
Even after 2 months , it took me another 15 days to walk normally . I remember initially It took me 10-15 minutes to come down a flight of stairs , one step at a time . I learnt patience like never before . A lot of time , frustration used to creep in .But staying optimistic and strong in the face of adversities is pivotal to succeed .