As I made my way along the single proper road in my Uber Cab that I hired straight from the Netaji Subhash Chandra Bose airport to the IIFT campus, which would be my second home for the next two years, I was immediately awestruck at the flat metal sculpture that was affixed on the huge curved wall that stood imposingly as I entered the campus for the first time. It was then that I knew that this was the beginning of something very special.
Greetings to all who are reading this, my name is Kaushik Anand. I hail from Chennai, Tamil Nadu and I am pursuing my Masters in Business Administration (International Business) in Indian Institute of Foreign Trade, Kolkata. I have joined this program as part of the new batch of 2018-20 and have been on this campus for the past 2 weeks. And, I have to say, this campus has provided me with a lot more than I would’ve ever expected.
Personally, the scenery is the main aspect of the campus that really captures my poetic heart. Lush greenery, well-maintained to an extent as well, fills all the nooks and crannies of the weather-worn walls, adding to the disjoint beauty of this campus. Also, it is worth mentioning that the current monsoon weather of Kolkata makes sure that these plants aren’t lacking in hydration. However, what really steals the show is the beautiful lake right in the centre of the campus, seated snug in the middle of the circle of buildings and enhancing the campus’ connect with nature. As an ardent nature lover, every class I go to is a very pleasurable experience with such beauty surrounding me.
Any nature lover would value natural beauty over other forms, and I am no different. Therefore, the natural beauty that I seek in my fellow people would be from individuals who are transparent, trustworthy & humane. I strongly believe that it is these values that make us beautiful, and I am proud to say that I possess these qualities at high levels. Adding to it, I also am a fast and efficient communicator as I am, after all, part of the business world and in it for the long haul, which would entail quick and seamless execution of tasks. Moreover, I have a passion to learn whatever I can in the domain of marketing, as I am highly intrigued by the concept of fulfilling customer needs with full satisfaction and decent profits.
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ABG Company:
It is with these viewpoints and qualities that I would like to express my firm interest for participation in the Aditya Birla Group Leadership Program with the submission of this article. I would also like to inform that I am extremely interested in working for Madura Fashion & Lifestyle, a subsidiary of Aditya Birla Fashion and Retail Ltd. My reason is quite simple. I have viewed and admired their advertisements for a very long time and the genius of their creation process becomes even more apparent when analysed from a marketing perspective, and I would love to have an opportunity to work under such an esteemed retail fashion brand.
I thank you for the opportunity provided in this competition, and I look forward to progressing into the higher levels as soon as possible.