Marketing Association at XLRI Jamshedpur (MAXI) is organizing the 36
th edition of Maxi Fair, the annual disguised Market and Consumer Behavior Research Fair.
Started over thirty years ago, MAXI's mandate is simple - popularize the field of Marketing at XLRI. This is achieved through a mixture of competitive events, talks, interaction sessions, conferences and of course, the world-renowned MAXI Fair.
Every year major corporates like HUL, ITC, Star TV and Airtel partner with the Marketing Association to conduct research on more than six thousand plus attendees of the fair. The research is conducted through elaborate games designed by students of XLRI.
The concept of the fair was pioneered by Sharad Sarin - senior XLRI faculty- in 1979. Since then the fair gives students a hands on opportunity to learn market research fundamentals and come up with marketing insights on live problems handed over by partner brands and corporates.
Apart from the market research games, Maxi fair also includes recreational activities for youngsters like paintball, zorbing, video games, merry go round, fancy dress competition etc. Among all the fun and frolic attendees purchase exotic handicrafts and devour mouth-watering delicacies at the food stalls.
The fair will be held on 17
th and 18
th January 2015 at the XLRI campus ground. Participation for the fair is expected to surpass last year’s Six Thousand thus making Maxi Fair one of the biggest marketing event in the B-school circuits.