Life is a race and the world is our oyster. How we play our part makes all the difference. Today’s world is a challenging one where Food, Shelter, and Clothing are not the only basic needs. Thus, emerged the need for proficiency in our lifestyles and not to forget Aditya Birla Group is one of the primordial elements impacting within. Not just me but a zillion other beings. Spread across 34 nations it is one of the most influential and successful banners in our nation since 1857. The idea of catering to the people's needs, rather than imposing a brand on the mass has proven to be its Unique Value Proposition. I still remember the day of the grand opening of 'Pantaloons' in my City. We called it "The Mall with the escalator" as we had it for the first time at our place. At my first visit, I was so amazed by the distinctive collections, hospitality and the incomparable ambiance of the place that it formed the best memory of an 8-year old. The unique designs and the great "value for money" that it promises its customers has doubled its fan base over time. Starting from my first formal at Van Heusen for my IIT Kharagpur MBA interview to Vodafone-Idea as my regular telecom connection, ABG forms the part and parcel of my life. The campaign "ABG-Big in your life" the one we all applauded during the cricket tournament season proved to be a milestone. It is of no doubt that ABG has its impact on our everyday household needs, be it securing us with Aditya Birla Sun Life Insurance, protecting our homes with Ultratech Cement or redefining fashion with Forever 21, Louis Philippe and Allen Solly.
Life is not a bed of roses. It's a roller coaster ride and encompassing it comes ups and downs. Similar learning occurred to me during my mid-school. I was considered a pretty upright student and remained in the top 10 rankers most of the time. It was the time of the declaration of half-yearly results of 6th standard and we were eagerly awaiting the results. To my surprise, I secured the first rank for the first time. Later, I came to know from my friends that the usual first ranker fell sick; therefore, she couldn't write a paper for which I was the topper. My good luck followed serious bullies and criticism from my friends, and I fell determined that I will prove that I can be the topper even when the situation won't be in my favor next time. I constructively planned myself, set my targets and indeed stood first in the annual examination and further many others. This incident made me understand the effectiveness of taking criticism constructively and pushing ourselves from our comfort zone towards greater challenges. "Necessity is the mother of invention" and success embraces risks. To be brave and bold about any mishaps is the only way to deal with hurdles. Thus, it rises a game-changer.
#VGSoM #IITKharagpur #ABGLPWooMe