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The Aditya Birla Group, one of the premier business conglomerate of India. Starting as a Jute Manufacturing Company in 1919, slowly but steadily it developed into a leading multi-product corporation, thus extending its stretch over a wide range of sectors. Its activities spread over like India, Thailand, Laos, Indonesia, Philippines, Egypt, China, Canada, Australia, USA, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Malaysia and Korea. Mr. Kumar Mangalam Birla is the Chairman of the Aditya Birla Group. Its product line includes manufacturing of cement, jute goods, PVC floor covering, textiles, telecommunications, BPO and software services etc. The Group's non-ferrous metals' business is under Hindalco Industries. The Group's cement business was earlier under Grasim Industries and UltraTech Cement. The two entities have now been merged into UltraTech Cement to form India's largest cement company. The Aditya Birla Group is the world's largest producer of Viscose staple fibre. Aditya Birla Group sells in-house and other branded apparel via brick-and-mortar and online stores. The group's firm Aditya Birla Fashion & Retail Ltd sells in-house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People via their individual brand stores and through other multi brand outlets. It operates a multi brand fashion retail chain Pantaloons which it acquired from Future Group. Aditya Birla Capital (ABC) is the umbrella brand for all the financial services business of The Aditya Birla Group. ABFSG ranks among the top 5 fund managers in India (including LIC). Having a strong presence across the life insurance, asset management, lending (excluding Housing), housing finance, equity & commodity broking, wealth management and distribution, online money management portal—Aditya Birla Money MyUniverse, general insurance advisory and private equity and health insurance businesses are  some of the other domains that ABG is currently thriving on. It is my belief that challenges help a person grow and shape their personality, that is why I have always welcomed challenges instead of fearing them. In my first year of undergraduate study, as a part of the International Press in the IMUNC (International MUN Conference), I was faced with the challenge of both attending the MUN session and preparing the report of the day's deliberations in just 3 hours. With such a time crunch, it is nearly impossible to prepare a decent report, which includes writing articles based on the deliberations in the session, properly editing the same and arranging it in coherent and comprehensive manner to look like a newspaper report. Nevertheless, I did not give up. With proper planning, time management and sincerity towards the task, I quickly prepared an article on "Secularism in India" which was the core issue of the day's session and continuously worked for the remaining hours to submit my report. My dedication and hard work paid off when I was awarded "Best Reporter" award amongst the members of the International Press. This experience has had a deep impact on me and instilled confidence to tackle obstacles in my life with conviction and learn from the challenges faced. It also made me overcome my fear of public speaking and presentations further shaping my personality into a confident and avid speaker. This along with other college experiences have allowed me to obtain attributes such as self-dependence, sincerity and confidence that move towards achieving holistic growth. Thus, challenges in my life have always helped me in reaching my goal and will continue doing so.