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A step at a time in ABG Aditya Birla Group is an Indian multinational company to which the Indian market and consumers relate the mosts. The offerings of the group is a vast pool of products and services which an ideal customer in India can’t ignore. The company functions in various interests like cement, financial services, chemicals, IT services, branded apparels and more. In total, Aditya Birla Group functions through 38 companies. The company was founded in 1857 and since then has laid a strong foundation for itself in the Indian market and is expanding globally at a large scale. Globally ABG is first in aluminum rolling and carbon black. The group has various such positions in the domestic and global market. The group has core values and visions. The value and vision of Aditya Birla Group make it big in our lives. The five core values of the Aditya Birla Group begins with Integrity. Commitment, Passion, Seamlessness, and speed are the later values which are deeply embedded in the system of the group. These values come out strong in the products and services offered in various interests of the group. On the foundation of integrity, the group has reached the highest peak of success and customer satisfaction. The commitment offered by the group is in line with the passion of the group and its employees which drives seamlessness and speed in the functioning of the businesses. In 2014, the group celebrated a decade of success and adding value to the lives of their customers, shareholders, employees and the entire society. Overcoming Challenges The values of ABG go in line with my methodology of overcoming a challenge in life. Perseverance is what drives me and I see clear traits of the same in the business of Aditya Birla Group. Despite the difficulties and hurdles on the way, I’ve helped myself strong to overcome these challenges and keep moving ahead in life. Persistency and commitment I believe are two major aspects of picking myself up and to learn why I have failed. Learning from the challenges in my life till date and move ahead in a positive direction is another major challenge. This is easy said and difficult done. It takes a strong heart full of perseverance to not let the challenges hinder with the main goal. The process is to say yes, I can. Self-motivation to reach a certain goal or take a step ahead. Developing a mindset with the above traits has helped me get over the small and big challenges to date. With every challenge, I’m learning. This learning process is imbibed in the business of Aditya Birla Group which makes this multinational company feel like ours. The customers relate to the company due to the values and traits shown in the products and services. There are many hurdles coming on our way however, being perseverant will always get you through.