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SDA Bocconi Asia Center- Aditya Birla group in every Indians heart.

Jul 15, 2019 | 3 minutes |

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The first thing that comes to my mind when I think about Aditya Birla group is their telecom brand Idea. Being an NRI, I always had a problem finding the best network whenever I come for my vacation in Kerala. My problem was solved when I bought my idea sim and started to use their 3G network. Idea network had deep impact on the Indian market with their interesting advertisement like “walk and talk” campaign and their very catchy song. Aditya Birla group has helped me look good for all kind of events whether it be a date to weddings with their fashion store Planet fashion and all the international brand they have under them. With the help of ultra tech cement many Indians have their dreams houses standing up and strong. Even the ink in our printer’s available due to ABG. This is just my life experiences that I have with ABG, I know for a fact I ca n hear 100s of stories from all Indians about ABG has helped them out with their products and services and also how ABG changed their life. Talking about the challenges in life I am grateful to god and my parents that I haven’t felt many challenges in life. One of the challenges which I felt in my engineering college was concentration of power and inequalities in the selection of the student bodies in college. To overcome this challenge, me and my group of same minded friends started a student union without backing of any political party and brought the ballet boxes out of the store room after around 10 years. Another challenge that I faced was when I was working with my dad in our own family business. My dad was caught up in a political issue and had to leave the whole business for me to handle. It was a very hard time for my family. I had to run the business and also the legal issues which my dad was facing. I was going through a lot of emotional and physical stress. But with a positive mind and an optimistic heart I put in all my effort to sort everything out. What I have learned from my challenges is that with pure dedication and an optimistic view point we can conquer most of our challenges. Never let any failure or challenges pull you done but make it a stepping stone to make you stronger and to reach the goal.