The third Semester of Civil Engineering had just begun at Goa Engineering College, and students were asked to dress in formals for Mix Design workshop by Ultratech Cement. The naïve person inside me had no idea about what relevance mix design played in day-to-day life until I attended the workshop. This is where my first interaction with the ABG group started. The workshop was certainly very engaging as it educated us on existing design mixes used in India and across the globe. After the workshop, on why way back, there was traffic jam as usual. Yes, the Atal Setu, this bridge was the reason why I always fantasized about teleportation. Lost in my daydreams, back in traffic I saw RMC trucks of Ultratech. Not sure if it was just me or if the Aditya Birla Group was all over the place that day.
A year passed by and then came the time of recruitment drive and suddenly Pantaloons seemed like the right option to buy formals. A new journey had just started, I had relocated to Pune. Somehow Big cities always appear enchanting to a person hailing from a small town and being a shopaholic how can ‘People’ ever go unnoticed? This big city had so much to offer and ABG had a big stake in it. From Aluminium foil to Mutual funds, from More supermarket to Forever21, from every third tyre which contained Birla Carbon to every Xtralite in high rise building, ABG is omnipresent and is an integral part of our lives.