Pondering upon the thought that how much Aditya Birla Group touches our life, an endless list of images started floating in front of my eyes, but I thought to throw light on that area where people usually don’t notice the presence and importance of ABG product. From cars and bikes to computers, plumbing to agriculture and banknotes to shoes, ABG makes our lives better. One must be thinking what I am talking about? But yes, anything you see around black, has a bit of CARBON BLACK in it. Yes, I am mentioning about Birla Carbon -world’s leading sustainable manufacturer and supplier of carbon black additives. It enables us to use resources more efficiently, to travel safely, to communicate and to access clean water for drinking and irrigation. Our car has more than 5000 parts containing Carbon Black in some form or other so is the case with power cables, inks for printer, power cables, pipes, frames, shoes and the list goes on! What makes Birla Carbon so special? Its their vision to be the most respected, dynamic and sustainable global carbon black business keeping customer’s needs & expectation at the core of every action. In this highly competitive world, Birla carbon giving such importance to sustainability, which inspires their employees as well as communities. What amazes me personally is the fact of manufacturing carbon black and having such a high level of sustainable operational excellence which makes Birla Carbon environmentally conscious supplier with concentrated effort on sustaining and improving the environment through optimization of resources and reduction of emissions and maximizing the energy generated by manufacturing process – i.e., using the waste tail gas for power generation.
When I was in class XII, District Collector of Dhanbad came to our school to award us the badges of the school appointees for that session. Being the Head Boy for that session, it was a very special day for me. While accepting the badge from DC, he told me to approach him any day for whatever problem we have. While returning to home, my eyes fell on the dustbin just beside my gate which was constructed years before I was even born! Immediately I decided to approach the DC for this cause as the garbage always used spill over the road and it used to be the source of all the diseases. On reaching the DC office, people there were shocked to see school boy in school uniform. DC readily forwarded my application to municipal department. Even a Hindi newspaper daily published an article stating that what if this enthusiasm would exist in every stakeholders of our society, then probably the scenario would have been different now. But after that? Few days of efficient cleaning by municipality staffs and everything became same as usual. 2 years gone by, I was in second year but every time I went home, that dustbin made me feel my failure. After several attempt in govt. offices, I started analyzing what is hindering the demolition of that 2 decades old dustbin? The answer was its substitute. Where will people throw their garbage once that dustbin is demolished? Then I along with a young government school teacher decided to privately appoint door to door garbage collection service which was not so prevalent at that time in Dhanbad. The next question was how to make itself sustainable? The answer was to make people aware of cleanliness & convince them to pay just Rs 3o per month. Yes initially it was very challenging , people even questioned our plan but eventually things started falling in its place, Soon this was Christmas 2015 and I approached Dhanbad municipal commissioner for the fourth time, explaining him this time all the efforts we made and our successful running of door to door garbage collection service. He readily signed the order of demolition of that dustbin and planned to build a small community center there. That committee even after 4 years distributes food to people at least two time a year. So what was my leaning from this? It was my
PATIENCE & CONSISTENCE that made me through even after my
6 attempts and 3 years. So whenever I face a tough hurdle in my life, I just remember this two formula - Patience and consistence!
#IIMNagpur #ABGLPWooMe