Normally a tryst begins when the thoughts seize our nerves, the brain starts flashing retina with contours and eventually, you start loving this apprehension. Most of the Indians are well aware of this way, thanks to our Bollywood movies. There exists another way, a secluded path where things start falling in place themselves, and we all aspire for this way which once my professor termed secret box.
My interaction with Aditya Birla Group products happened in the second way. For most of the middle class earning population, one thing that matters most is their own House. The cumbersome process of applying, sanctioning and receiving final disbursement of housing loan should drench anyone, but on the contrary, it charges them up.
With loan done, struggles begin for other ingredients, one of which is the indispensable one 'cement'. For a 5 year old kid, it's the beginning of something memorable for his life time, but for parents it's pertinent to ensure safety. The one thing I can easily recall is the UltraTech, as everyone calls them by their name even for placing orders.
The bags keep on coming, going, and being consumed. This cycle lasts for six to seven months, leaving the imprints on the mindset of the kid. It cooks up in a way that bags have been consumed, but hasn't been imbibed in the head. Constructions goes wrong, walls need to me made again, seasonal disturbances cropping up, but one things that keep everything flowing is the trust. The trust of having the best brand with you, and it is being responsible to hold up everything else, keeps everything afloat.
My mother sitting with me in the new house (yet to be home) , speaking with me on the importance of having clear goals, planning for them, and working religiously for them still make me nostalgic. The importance of making your core the strongest, as Ultratech does with buildings is pertinent. Years have passed, but this one lesson has kept me striving to explore the unorthodox areas when I am sure in my head. Setbacks will come, you may be questioned, but it is the part of journey. Even Mahendra Singh Dhoni has been mocked for his wicket keeping technique, or Virendra Sehwag has been questioned for his approach in batting. So, think meticulously before taking a call, but once you do keep working hard to make your goals a reality.
Now, as I have grown up, I have used different products from Aditya Birla Group. Some of them includes the Idea sim, now known as Vodafone Idea Limited, for mobile connection, and data card. The easy accessibility of their fashion outlets has ensured in keeping India updated in its fashion segment. My association with the group reached a new level when my first systematic investment plan (sip) was through Aditya Birla Capital, and eventually my first trading account was on their platform.
With so many ventures with their group products, one thing that stands out was the UltraTech. As it wasn't my decision, but a big lesson for different adventures in the life reached to me. It remains valuable for several stated reasons here, and many unstated reasons. For sure it's the rendezvous I wish to go numerous times.