A big fan of How I Met Your Mother? Want to be as cool as Barney Stinson? Well, you know the mantra, don’t you? Yeah! You guessed it right. Suit Up!!
Oxford Dictionary defines suit as “a set of outer clothes made of the same fabric and designed to be worn together, typically consisting of a jacket and trousers or a jacket and skirt.” But don’t worry. I am not writing this to bore anyone about the true meaning of suits. I write this (properly suited up right now) to highlight the importance of dressing in this modern-day and age. And when there are brands like Van Heusen, Peter England, Louis Philippe, Allen Solly coming your way, it’s time to go on a shopping spree. These brands cater to all strata of society and offer a wide range of products. It also includes India's first fast-fashion youth brand, People; India’s largest fully integrated fashion multi-brand outlet chain, Planet Fashion; India's largest premium international brand retailer, The Collective and the British fashion icon, Hackett London's mono-brand retail in India. ABFRL has acquired exclusive online and offline rights to market the global brand – ‘Forever 21’ and its existing store network, in the fast-fashion segment in India.
To expand its international portfolio, ABFRL entered into exclusive partnerships with two of UK’s most successful fashion brands, ‘Simon Carter’ and `Ted Baker’. Speaking of fashion let me narrow down to something very specific.
A)Why Aditya Birla Group Is Big in my Life?
ABG is definitely a brand which not just me but everyone looks up to. A conglomerate which caters to the masses tries to live up to their expectations and makes our dreams into reality. ABG has a motto: “Always Big in your Life” which implies they try to deliver the best and it’s the brand one can always count upon. ABG gave me the confidence I needed, the fashion sense I lacked and helped me built myself professionally as well as socially. The Suit is a quintessential part of M.B.A life and tailored by Van Heusen to meet my requirements. It feels part of my skin. Because of these reasons ABG holds the top position. Also, it’s not just the fashion but also the various products from different segments that I have used directly and indirectly that I couldn’t even realize their importance in my life. Aditya Birla Group for me is truly a “People’s Brand” and I am much more grateful to them for making my life wonderful. But it’s not just me thankful to the Birla group millions all around the world thank them.
B)How Have I Made an Impact?
In today’s world-first impression is the last impression. Being someone who does not follow fashion closely as other people do, it was difficult for me to find a suitable attire which keeps up with the current fashion. But it all changed when I stepped into the Van Heusen showroom. I was awestruck just by the vast range of designs being offered, affordable prices and customizations. Plus, being a fan of a classy look, Van Heusen was just the right brand under Aditya Birla group which I have loved so far.
From my Van Heusen experience, I have made my following inferences:
•Aditya Birla Group invests in only reliable brands
•Quality and customer satisfaction is their utmost priority.
•Their vision to deliver superior value to their customer base.
Because of these reasons, I am an ardent supporter of the Aditya Birla Group because of the above qualities and passion showed by them. ABG group gave me the power to make an impact on society by flaunting what real power dressing is all about. So, if you still don’t own a suit, it’s time to grab one. Visit your nearest Van Heusen store and make yourself legend- wait for it- dary, LEGENDARY!!