Competitions

CAT Prep

Upskill

Placements

MBA Co'26

RTI Response

Rankings

Score Vs. %ile

Salaries

Campus Tour

Summer Internship Diaries At Emami - Vidhi Khabya, IIM Shillong

Jul 3, 2019 | 3 minutes |

Join InsideIIM GOLD

Webinars & Workshops

Compare B-Schools

Free CAT Course

Take Free Mock Tests

Upskill With AltUni

CAT Study Planner

Final 2 Days to CAT 2024 Test-44

Participants: 312

Final 3 Days to CAT 2024 Test-43

Participants: 287

Final 4 Days to CAT 2024 Test-42

Participants: 346

Final 5 Days to CAT 2024 Test-41

Participants: 366

Final 6 Days to CAT 2024 Test-40

Participants: 345

Final 7 Days to CAT 2024 Test-39

Participants: 340

Final 8 Days to CAT 2024 Test-38

Participants: 316

Final 9 Days to CAT 2024 Test-37

Participants: 326

Final 10 Days to CAT 2024 Test-36

Participants: 288

Final 11 Days to CAT 2024 Test-35

Participants: 490

Final 12 Days to CAT 2024 Test-34

Participants: 335

Final 13 Days to CAT 2024 Test-33

Participants: 295

Final 14 Days to CAT 2024 Test-32

Participants: 277

Final 15 Days to CAT 2024 Test-31

Participants: 364

Final 16 Days to CAT 2024 Test-30

Participants: 293

Final 17 Days to CAT 2024 Test-29

Participants: 311

Final 18 Days to CAT 2024 Test-28

Participants: 342

Final 19 Days to CAT 2024 Test-26

Participants: 338

Final 20 Days to CAT 2024 Test-26

Participants: 306

Final 21 Days to CAT 2024 Test-25

Participants: 252

Final 22 Days to CAT 2024 Test-24

Participants: 268

Final 23 Days to CAT 2024 Test-23

Participants: 180

Final 24 Days to CAT 2024 Test-22

Participants: 226

Final 25 Days to CAT 2024 Test-21

Participants: 223

Final 26 Days to CAT 2024 Test-20

Participants: 277

Final 27 Days to CAT 2024 Test-19

Participants: 232

Final 28 Days to CAT 2024 Test-18

Participants: 235

Final 29 Days to CAT 2024 Test-17

Participants: 245

Final 30 Days to CAT 2024 Test-16

Participants: 280

Final 31 Days to CAT 2024 Test-15

Participants: 277

The Awaited Journey Begins It was the first day at Emami. Suited-up with full of enthusiasm, with 18 other interns from various B-schools of India, I was slightly nervous about how’s life going to be in coming days. After 3 years of work experience in the manufacturing sector, it was a significant change for me as I would be getting to know the corporate world first time through my 2-months summer internship at Emami. Time flew so fast, I could still remember it was like a few days back I came to IIM Shillong, went through the internship process and then grabbed the Marketing role of an FMCG. Now, I was in that company, going through the induction process, interacting with several SBU heads. I was quite excited for my onboarding in my team which was New Product Development and I would be working for their ongoing project of digital platform which was similar to working in a start-up from scratch. My Project I closely worked with Senior Management of the Emami as this was one of the fast-paced projects going on. In the health care world, to launch new products requires battling to come-up with the roadmap for product strategy. For this, I worked on product ideation, analyzed market potential, build product architecture and concept development for a portfolio of 50+ products. The most difficult part which I felt was writing insights, the first step towards design, to turn research data into actionable. Insight writing leads to breakthrough marketing and advertising promotions. This project developed a new perspective in me, to see through the eyes of netizens and get down to all the detailing like labelling, product descriptors, proposition and packaging to scope market opportunities to the fullest. The learning I got here could not have been possible without the guidance and support I got from my team. The Best I Could Ever Learn In one-year of MBA, we considered Kotler as the handbook for marketing, but how to develop marketing acumen is something that I learned from my guide. On a daily basis, he used to take knowledge transfer (KT) sessions where we used to brainstorm on several subjects and derive to a concept. In this whole process, he cited a number of successful and failed examples from various companies around the world to let me get a deeper sense of what we want to do. Sometimes, I struggled in funnelling down as the project was vast in nature involving an array of products from different categories, but the trust and encouragement from my guide led me to the successful completion of my project. An Exciting End To A New Beginning At the end of my internship, this project was on its half-way to implementation, the best thing I can ask to culminate my short stint at Emami. My whole journey of the internship was a delight for me as I interacted with several professionals, made new friends, developed new skills, got enriched from the expertise of seniors and enjoyed every moment at Emami. I am confident that this edification will help me to perform better in my career after one year with improved professional skills.