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The ABG Wave - Shivani Patel, SDA Bocconi Asia Center

Jul 15, 2019 | 3 minutes |

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"Everybody knows someone like that: wonderful, attractive people full of passion and ideals" and i know someone of that sort and they are the minds behind Aditya Birla Group. ABG is like a pool wave in one's life it has always been there in people's life in one of the form. I still remember, when my father got a new phone in the era of keypad phone the first call was made using an idea sim card. The happiness of that call was an extraordinary event and i still cherish the chance of experiencing it. The experience which ABG has given to millions of Indians, by building the largest and fastest network. Also, The tagline "ultratech cement - Har engineer ki pasand" hearing the word Engineer which was once a dream profession gave a extra curiosity about what can be so unique about a cement. That is the level of trust everybody exhibits to Aditya Birla Group. It not only throw light on the fact that it is one of the most trusted brand but also delivering that extra perfection is its legacy. In one way or the other ABG has continuously entered in life and have created an everlasting impact. When in class 11th we were given a project of studying and analyzing an International Brand Market strategy i chose ABG Pantaloons as the brand has not only excelled in India but has also marked the its existence in the World's Map. How I overcame the challenges to achieve my ambitions in life? The Challenges I have faced so far to achieve my ambitions in the includes the fighting with the Inferiority Complex I had when, I moved out of my hometown which is a small district in Madhya Pradesh to a metropolitan city of Maharashtra, for pursuing my graduation. Even after being a above average student, i always had a feeling that i do not hold the skills, looks, talent and aura that this city and its people demands. I was always in the shell and used to be reluctant to come out and stand out for my own. Then, Eventually when everything was going off track. I released that the biggest competition to me is my own self and if i continue to doubt my own potential, I would not be able to acheive my goals in life. That was the moment i decided to have faith in my self and earn the required self confidence by aquiring the skills to back my knowledge with a threotical facts and now i do not feel that i do not belong here any more.  This not only thought to stay self confident but also to be self reliant. Another Major challenge i overcame with time is my emotional outlook to every situation. I used to have emotional outlook towards every situation, which in turn wont let me make the best required decision. When i realised that life works in more practical ways and we ought to learn from the mistakes of past. I analyzed all my pat emotions driven decisions i learned and change my overall outlook and i am till date working to polish those decisions and make better decisions in life.