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The Aditya Birla Group-Shaping and Nurturing lives|Ajitesh Panigrahy, IIFT

Jul 8, 2019 | 4 minutes |

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A never give up attitude and an optimistic outlook for every situation has always helped me in sailing through the challenges in my life and making the best out of them. Last year in the month of July, I decided to appear for examinations to enroll in any one of the top B-schools in the country. I was also a full time employed individual. The criticality of the projects I was involved and my workaholic nature ensured, I was occupied with work for 12-14 hours every day. The remaining time was spent commuting in the Bangalore traffic, daily chores and sleep. It was very difficult for me to isolate time from my daily schedule to devote for exam preparation. Day by day, the project in my office became critical and my preparation by devoting a certain time was becoming a serious challenge. The weekends were saved for attempting mocks where I was also not performing well. The fire and zeal to secure a seat in a top B-schools and the hope that I will make it was always there. Hence I started micromanaging my daily schedule to boost up my preparation. I utilized the tea and lunch break in my office hours to stay updated of all the current happening around the world and revising the formulas and concept I studied previous night. I utilized the commuting hours in watching concept based videos from the internet. After reaching home, I used to solve question in a timed manner to simulate the exam like environment. There was a gradual improvement in my mock exams which made me confident of my approach and attitude towards preparation. Finally, I was able to crack the written exam and sail through GD and personal interview rounds to make into IIFT, Delhi which was one of my dream colleges to convert. When I look back to my preparation days, it was my never give up attitude and an optimistic outlook that has sailed me through all the challenges to land and secure a seat in IIFT, Delhi, prestigious and best B-school offering an MBA degree in International business. "Why Aditya Birla Group is big in my life" Aditya Birla group has taught me the language of fashion and equipped me with the power of self-confidence to communicate in the global workspace. Since my childhood till I entered my undergraduate college, I have always been a shy, introvert and under confident child. I always skipped competitions due to stage fear during my school days. Before going to undergraduate college, I went shopping with my mother to a branded outlet for the first time wherein I got introduced to the brands of Aditya Birla group i.e. Allen Solly, Louis Philippe, and Van Heusen. That day in the outlet is still fresh in my mind when in the trial room, I looked into the mirror and saw myself looking back at me. I saw myself! My breath caught in my throat as I stared in a fascinated kind of surprise at my own image. The realization of self-worth was extraordinarily powerful. There was a feeling of joy and a sense of my personality ready to evolve for a better future. The attire, the self-confidence, and the Aditya Birla group brand have become a part and parcel of my life since then. May it be the business formals for Job interviews, IIFT selection personal interview or the casuals and party wear for the graduation party, I have always ensured I get dressed to reflect the best of my personality and be confident. Success has always followed since then in my life. In this journey of success and celebration for fashion, the Aditya Birla group has played a very big role in my life. Aditya Birla group has impacted lives in India through its CSR activities. Its CSR activities span through healthcare, Education, Sustainable livelihood programs, infrastructure, and building model villages. It creates a positive change in the life of 7.5 million people annually thus taking our country India in the path of progress and development.