From building concrete infrastructure by its category killer brand “Ultra Tech Cement” to building people’s life around them, ABG has done a phenomenal job as a company. From the sturdy aluminum window of Eternia to the glass facia of “The Collective”, the company has been on a journey with its consumer. Its vision to “deliver superior value to customers, shareholders, employees, and society at large” has been resonating in all its initiatives. If we look at the need hierarchy of a social being, ABG has been fulfilling them at each stage. From the physiological need of basic clothing to the esteem needs of exclusive apparel brands, ABG has been with the wide array of consumers throughout.
When a working mother packs lunch for her kids, in high quality of aluminum, it's more than a metal cover. It’s her warmth that gets preserved in the tiffin box. That special “Van Heusen” shirt that helps you ace all interviews, is more than a collection of threads and buttons, its an aspiration to be as flawless as the garment. And when you sashay the streets in brand new attire, it proves that it’s “all about fashion”. ABG has not been improving lives just in India but has a significant chemical business in Thailand. Its presence has been global while maintaining India values, wherever it goes and flourishes. It successfully runs 50, 000 medical health camps and 20 hospitals and provides mid-day meals for 63,000 students in 268 schools, every day. The company has blended business and ethics creating a fabric of growth and prosperity, weaving every life it touches.
How I Fought Through my Challenges
Everyone’s life has been a unique set of challenges, the timing and gravity of difficulties vary. Thankfully most of my life has been a smooth sail but not all days are the same. It was about three months left for a very important entrance examination for management studies in India. I was preparing well for the exam, studied diligently, gave mock exams regularly. Somehow, I couldn’t score satisfactory to qualify for a top college. Anxiety and stress were able to get better of me, than the tests. I couldn’t concentrate and started to lose hope and patience. With time running out every second counted, and negative emotions were just draining out the optimism in me. It was obvious that with that temperament I could not succeed, so I reflected on the reasons for my negativity. It turned out that I was too afraid to lose, I was petrified by the very idea of not making into a good college and the recent mock tests were making it even severe. So I thought to rethink as to the definition of “losing” and surprisingly, not scoring good isn’t exactly “losing”. What I do with it will perhaps define a loss better. So I counted my blessings, chalked down the future plan. Made some calculations of my weak areas in different subjects, worked over them strategically. One by one I got a stronghold over most of my weak areas. And for those I couldn’t, I tried to focus more on my strong pursuits. So I learned the importance of prioritizing and choosing the battles. I played on my strengths and made into a college of repute.