I remember during my childhood when our parents or in fact their parents had to satirically comment on someone not so rich they used to say “ Are you a Tata Birla ?”. And hence it formed my perception what profound impact Aditya Birla Group has on Indian consumers. 20 Years into the future the Aditya Birla Group is a US $44.3 billion conglomerate, active in 14 Industry Sectors. From UltraTech cement in my home to the forever 21 cosmetics on my dressing table and from the linen Club clothes in my wardrobe to the Video calls I make on Vodafone-Idea Network, the ABG is ubiquitous. There is a reason why ABG feels so much Indian. ABG is deeply connected with industrial and social history of India. Jute Mills during second world war, cotton mills and then sugar mills were setup by visionary leaders. The publication Hindustan Times, Hindustan Motors all were started before independence. Shortly After independence Grasim and Hindalco (Hindustan Aluminum Company ) were Operational. The social fabric was not left untouched by the ABG. The founders were key supporters of Swaraj Movement and so acquired industries from Scots of Britain. They supported educational charities and the institutions founded by them are large and many. Including the BITS Pilani, Birla Planetarium , BIMTECH and many more.The ABG is big in our life in a lot more unconventional ways too. Besides the fact that a large share of copper requirement of Indian railways is fulfilled by Birla Copper, The tires of our car are made safer by Birla Carbon, The cover glasses of our phones have Aluminum from Hindalco, and 4th Largest Insulators producers is Grasim Industries. The ABG group does a lot without claiming on CSR activities. The Group believes in sustainability, People, Diversity, and Innovation. They are working towards better, bigger and greener in case of technology adoption. Birla Cellulose assesses the environmental footprint and life cycle assessment similarly for child Education, scholarships to meritorious students, diagnostics at nominal costs, transforming underprivileged communities and helping farmers grow all comes naturally to ABG.I would like to conclude here because the stories are many and each one inspires many others but the belief is that the best is yet to come.Though challenges are an integral part of life as some change you and some the situation you were into. I will mention one of many. My mother is suffering from sarcoidosis, a autoimmune disease. She underwent a minor biopsy during 2011 and seeing her in ICU I could not feel more helpless than anything. Now after I got my job I was stationed at various places across country and the challenge was to balance my responsibilities as a lone son and simultaneously maintaining professional integrity.For the first few months it was difficult. I started consulting a psychotherapist to help me cope up with the issues. Day in day out I had three issues in my mind, ailing health of my mother a budding career and a love life which was in jeopardy due to societal pressures. I started making a note of everything and acknowledged the pressure within.I went on to explore my career paths and after lots of thought process decided to leave company and take care of family at home. By the time I would be joining the college my parents would have retired from their services and I would have ample amount of time to sort out my personal life too. So the challenge was not to prove myself physically but rather it was a place I found myself reborn as a understanding and mature person.