Aditya Birla Group, the name says it all. The brand definitely has a journey like no other and has consistently offered innovative products and services from its inception. It’s presence is big not only in my life but in the lives of Indians in general.From installing 1000 biogas plants to vaccinating over 90 million people, Aditya Birla Group has done it all.My life also somewhat revolves around Aditya Birla Group and its products. From starting my day by watching the phone whose screen is made up of Hindalco Aluminum from Hindalco Limited to driving cars made of carbon nanoparticles from Birla Carbon, to going to college which is made of UltraTech cement as a chief component, Aditya Birla Group sums up my life and how. I still remember it was my parents 25
th anniversary and I was out on office emergency to my client location in Hyderabad. But as soon as I finished my work at office, I booked a flight to my home at Kolkata to surprise my parents. But can I go home empty handed when the occasion is such grand? Of course I can’t.As soon as I entered the airport thinking about what can I take for them, the Pantaloons store caught my attention. Pantaloons has been reliable right from my childhood days and I remembered vividly going to shop at Pantaloons with my mom for Durga Pujas which is the most famous festival here in Kolkata. I used to wait for the day to arrive when mom would rake me to Pantaloons and let me shop as much as I want and whatever I want. Those who say something never change, are right. No matter what my friends say,girl friend say or who so ever it might be say, I would always refer to my mom and ask her to chose the best dress for me. I have travelled to almost all parts of the country for my job and the only thing I found constant in all the cities was Pantaloons. I used to go to the trial room and send my mom pictures asking for her confirmation while I called her and told her to be online in Whatsapp and she left her job and sat down to assist me. Every time I came out from the store,she used to say how many more days do I need to assist you? When will you grow up ? Everytime my answer was this is the last time. But the chain continued. This time around although things were different, it was my exam, my moment of truth. I had to shop for my stylist and my dad and I could not consult her as well. I went inside with a lot of courage and bought a Kurti for my mom and a shirt for my dad and got them gift wrapped. I was anxious throughout my journey as to how would she feel after opening this. As soon as I went home, my mom was soo happy to see me that she gave me a tight hug. I told her that surprises are not over yet and I handed her the gift and also the gift to my dad. I told them that they have been my pillar of strength throughout my life and I just cannot let their special day be boring. As soon as my mom opened the gift, there was joy in her eyes and a huge smile in her face. She loved the dress soo much that she changed it and wore it instantly, held my hand tight and told me – Son,now you wont need me anymore to shop. You have learnt it. Those expressions on the face of my parents were priceless. Thank you Aditya Birla Group, thank you for making our lives soo much better,thank you for giving us such golden moments of joy.
Life has never been a bed of roses for me.It was and still is a roller-coaster ride. But then again, whenever you go to an amusement park, isn’t roller-coaster the first ride that you want to ride on? Like every teenager I used to enjoy my life during school and college and never paid too much attention to studies and stuff.I used to chill and hangout with my friends and had this at the back of my mind that parents will sort out everything if it goes wrong. I was in the first year of my college when finally moment of truth came for me. My dad was working with Adlabs and the company was shut down. Within moments I came to know that my dad lost his job. I was chilling with my friends and this came as a shock to me. I cam back home and saw the faces of my parents. I analyzed the situation and realized that probably it was time to show up that I have become an adult. I was good with creative writing and I got in touch with one of my school seniors who had a company and needed a content writer to intern with him. I joined him and soon started my own blog. I also started giving private tuitions to students of my locality. Within a few days I started earning enough to manage my expenses as well as give my brother some pocket money. I showed great dedication towards my blog and got brands attracted towards it. From there I started a blogging community with many fellow bloggers and started approaching brands. Very soon youtubers joined us as well and we did not realize when we became a complete PR company. This company is my child and I brought this up with a lot of love and care. Soon we became an influencer marketing company and had many digital media agencies approaching us to work with them in a B-2-B model. This changed my life. I started working with dedication. I realized that to gain more credibility I need an MBA degree in marketing because nobody would hire an engineer for their campaign execution. So I started studying and converted IIFT Delhi , a college which is a dream for many. I aspired that my start-up does well and today I have clients like Oppo,New Balance India, 11 wickets etc.That event changed my life for good and ever since then I fought against all odds and came a long way and emerged victorious because I could not let my parents down. The smile which I saw on my parents face when I started earning for the first time in college was priceless and means a lot to me. That is what gave me the strength to be what I am today.