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The Birla Legacy - SCMHRD

Jul 15, 2019 | 3 minutes |

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Aditya Birla Group is an Indian multinational conglomerate of 72 companies with operations in 35 countries and more than 1,20,000 employees worldwide. The enormous numbers fail to shadow the fact that it has a huge impact on the life of an average Indian citizen, moreover, it is an essential part of everyday life of a common man. There is hardly any sector of market where ABG doesn’t have a strong foothold. The vastness of services/products provided by the Group is evident from the fact that it ranges from textiles to infrastructure to IT services to a number of financial subsidiaries. Aditya Birla Group has a very rich history that dates back to the 19th century, when in 1870, Late Shri Seth Shiv Narayan Birla started a Jute & Cotton trading Business. Even in the face of stiff competition from the British Raj, the business prospered to new heights. The business expansion included launch of a jute mill in 1919. Apart from being adept at business, the Birla family was truly patriotic at heart and was actively involved in the fight for independence with Mahatma Gandhi. With independence came a shower of opportunities. The family ventured into textile business by setting up Grasim Industrial Ltd., a weaving plant that imported rayon fibre, followed by the production of their own rayon. In the modern sense, The Aditya Birla Group was founded in 1960s and the firm ventured out into multiple areas such as production in metals, copper production, and power plants. Every new venture helped thousands get employment at a time when the need of jobs was high, and hence led to an improved quality of life. The growth of jobs directly led to a boost in the Indian economy. The Indo Thai Synthetics was the first venture of the group in international waters. With the opening of this subsidiary, company later expanded to countries such as Philippines, Malaysia, and also joint ventures with AT&T in the United States of America. The quality and efficiency were one of the major factors that ABG was able to create a loyal customer base across the world in a short span of time. On personal level, ABG has a been an integral part of my life. Be it essential groceries from More, to the fashion at Pantaloons, and to the mobile service from Vodafone Idea Ltd., previously known as Idea Cellular Ltd., ABD has been with me in every part of life. The reason my family, along with other millions, returns to these stores for every need is the quality that we get at a very reasonable price. Aditya Birla Group is perceived as a member of the family across the world and will go on to hold that spot.