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The Burgeoning Era Of The Birlas | Anil Samal, IIFT Delhi

Jul 9, 2019 | 4 minutes |

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Aditya Birla Group contribution to Indian economy goes as back to almost a century before India’s Independence. Its foundation started in Pilani, Rajasthan as cotton Mill. Today, the Aditya Birla Group is a $40 billion corporation and many of the group firms are in the league of Fortune 500 companies. The Birla in different ways represented India’s diverse value: modern without sacrificing traditional values, fulfilling the economic responsibility towards the shareholder without surrendering the sense of public duty, gracious to invited guest and strangers alike. ABG group always tries to tap the synergy between its older and newer business. ABG has created a robust and high-quality talent pool that has the experience to create categories from scratch. Birla symbolises the spirit of enterprise and dizzying heights of success in the world of conglomerates. The company stands as a testimony on how a traditional Marwari business has transformed into a modern-day business group embracing top-notch people around the world while at the same time remaining deeply in touch with its traditional values. My father is a retired Army officer. I have been to different states throughout my life. I have traveled around the country in trains ignorant of the fact that major requirement of the India Railways is fulfilled by none other that ABG. The group has been so close to our lives that half of the tie we are unaware of the very fact that we are linked to this company so closely. The very house in which my parents are now living was made possible through tonnes and tonnes of cement(Ultra Tech) made by our very own ABG. From sea links to tires items of clothing to communication, the company has come across my life at numerous instances. Be it my wardrobe containing clothes of Peter England, Louis Phillipe, and Allen Solly that fits my personality or my cellular phone (Vodafone Idea Cellular), I have known while the company across my path and at times it silently swapped by. Birla Group with time and technology has been able to hone itself in various aspects such as productivity, efficiency, prudence in financial management and the part system which is clearly visible in its work culture. The group has embraced modern managemental practices. The group had always put trust in people, providing them with unparalleled opportunities and dynamic challenges. How I Overcame my Challenges? One of the thing that I can associate myself with Aditya Birla Group is the way they align itself with changing the business landscape and with competitive pressures increasing across every business. I always had the belief that the quest for knowledge should not stop at any point in time in our career. When I entered into my professional career I was put into cross-domain teams where I do not have any domain knowledge and I started thinking I am not fit for this. But as time goes on, when I see some of my other peers, the way they take up the challenges and put in every ounce of effort to learn those things impacted me a lot. I started taking every new thing that came up in my way as a challenge and gives all my efforts to achieve those goals. Now when something new problem comes up I don’t look at it as a burden to me, rather as a lesson from which I can learn and hone my skill set. I always see myself as a learning individual thinking afresh across levels, learning and growing in the organisation that is constantly creating values for me and the company. In a highly competitive world, high-performing teams and individuals, supported by a strong performance culture, are the cornerstones of all that I seek to achieve.