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The constant companion- Aditya Birla Group- IIM Rohtak

Jul 15, 2019 | 4 minutes |

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Challenges are a part and parcel of life. A life without challenges will be too boring. Challenges test your resilience towards difficult or unknown situations. They make you wiser and improve your capabilities. The most important thing is to challenge yourself to greater heights. Each challenge that you set for yourself should help you become better. Recently, the challenge that I faced was taking admission in a reputed business school. The challenge was two-fold: 1) since I was in my final year of graduation, I had to prepare for competitive entrance exams along with studying for my graduation semester exams; and 2) I was on a certain backfoot compared to other aspirants during interviews because I am a fresher. But I was determined to secure my future in a reputed school. Hence, I applied full concentration in order to succeed, despite attending college daily. The challenges I encountered were that I had to allocate appropriate time for studying for both my semester exams and entrance exams. For this, I developed a time table so that I do not lag behind in any of the things. Also, there is a certain stigma surrounding the level of competition and difficulty of entrance exams. To overcome this challenge, I decided to compare my current performance only with my past performance and not get bogged down by the score of others. In essence, I decided to compete with myself- I set targets for each mock so that I could improve every time. Also, I was determined to perform better than those aspirants who had work experience. Such planning helped me overcome my hurdles and finally helped me take admission into IIM Rohtak. Why Aditya Birla Group is big in my life? Aditya Birla Group is one of the first names that comes to my mind when I think of Indian Conglomerates that have made it large in the entire world. ABG spans a total of 34 countries and employs 1,20,000 employees. This group hasn’t just made it large in the world, but has touched many lives including mine. So many activities of my day-to-day life are touched by the Aditya Birla Group. First, I am able to easily contact my family and friends and use high speed mobile internet because of Vodafone Idea Limited. Vodafone SuperNet 4G enables me to do research on the go and transcend borders of communication. Second, in a B-school, formals are an integral part of proper dressing. Buying female formals is more difficult than buying male formals as not many brands are available in the market. But Aditya Birla Group caters to our demand of formal clothing for women by providing an exclusive range by Allen Solly Women and Van Heusen Women. All the formal clothing I have purchased is courtesy of the Aditya Birla Group. Third, the Aditya Birla Group has also had a role in keeping my food hygienic and fresh for almost 15 years. The Freshwrapp product after serving its purpose of keeping my food fresh, also served as a cricket ball with which my classmates and I share the fondest memories. Fourth, Ultratech cement is ensuring the integrity and strength of the infrastructure I frequently use (like the Bandra Worli Sea Link), the housing society where I reside and all the educational buildings I frequent. There are many more products and brands of this group that directly impact my life. The Aditya Birla Group also indirectly impacts my life by taking measures to improve our society and country and making it a better place for all of us to live. Its CSR initiatives in Healthcare, Education, Livelihood, Infrastructure and its endeavour in making model villages is indeed making our society better. The Group is also acting responsible towards its actions which will impact the future generations and has thus rightly taken Sustainability into account. This is how Aditya Birla Group is big in my life.