After the decent of the 21st century, the only focus of mankind has been to become a superior race. All thanks to technology which has been the Pathfinder for breakthroughs in different fields. Like the millennials, the things which we see around us or the ease of living that we have achieved today would never have been possible had the well-known organizations not existed. So, the credit of a better lifestyle and happy living index goes to the top firms which create products keeping in mind the needs of the customers.
Aditya Birla group is one of those major conglomerates which has been impacting our lives since the very beginning. The future of any strong personality or entity depends on the strength of the foundations that have been laid down and when we have an organization that creates products (Ultratech cement) that assures us of the strong foundations it is pretty much obvious that the edifice will be strong enough. ABG has always been in the alignment of providing consumer protection services and goods. They have taken care of a sensitive portion of our lives whether it is providing strong houses, strong cellular connections or insurance facilities. It seems like they have always been in providing goods and services keeping in mind the safety of their consumers. It is the 3rd largest network provider of the country has bridged gaps between rural and urban population.
"Idea" the name in itself means something out of the box again this product of telecommunication sector that ABG has given was the only way through which I used to contact my loved ones from the STD booth at my school. I still remember those adds of the IDEA network providing internet connections in far away from local areas thus making e-learning easy for them. They say distances makes us weak especially to those who live on the border safeguarding the nation, for their families this was like a life savior as where even humans couldn't reach the signals of idea cellular connection was there. Not stopping even there the brand's new initiative of Aditya Birla idea payments bank a major initiative towards the financial inclusion in the country which is moving our nation towards a better financially equipped country and an even stronger economy.
Talking about distances further the conglomerate provides a wide range of products from petrochemicals, metals, steel, and cement which form an important ingredient for roads and bridges. These roads and bridges might be just a mode of transport for some people but for many, these are the modes which bridge the distances and act as something which brings happiness after meeting their loved ones.
For me, the Aditya Birla group has been a true motivation as an example of diversity and multitasking. The product lines and a variety of sectors that the organization has been manufacturing has been providing is just unmatched. In the apparel sector, the company has laid off a few well-known brands like Louis Phillipe, Peter England, Allen Solly and pantaloons which have been the only brands that I have ever gone for. Being honest the Peter England shirt which I wore at my SSB was my first branded clothing that I ever purchased and trust me, personality matters a lot and I soulfully thank the textile branch of the conglomerate for providing me with such products which add a different value to my lifestyle.
This had such a serious impact on my life that after my SSB my entire life has been on a roller coaster ride which you will come to know in this story of “Dreamer” which goes like:
"Prince Robin, why are you still sleeping? What is the time right now? Sir 0349 Hours, Bast**d, get rolling. Is this your pop's academy?", that was the first thing that came to my mind after reading the second topic.
Life can be so unjust to us that we barely get a clue of things, so happened with this boy. His name was Dreamer, after completing his 12th from a Royal British era military school, he cracked the renowned competitive exam of entry to the forces as commissioned officers in the army. The life of army personnel looks very glorifying and patriotic from far but trust me, you have to align and adjust yourself in a life full of hardships.
The first few days of dreamer at the academy were like
~if there is hell somewhere on this earth~
It's here...
It's here...
It's here...
Although he came from a background where the routine was quite similar still things couldn't work out that easily. But a few lessons from his school helped him get rid of when he used to get stuck up in any situation.
Being a proficient sportsman, he got into the A level strings of the squadron teams in almost all the games. But then he was a national level air rifle shooting champion, which opened the opportunity for him to the academy shooting team. As said "with great powers comes great responsibilities", now Dreamer had even a bigger challenge to give his best performance at the upcoming competitions. Not just as a player but something for even a greater cause that is to give back what he had learned back at school as an ode to the lessons he learned. Though this was just one aspect of his training, the real task was to be a "JACK" of all trades.
Although success comes with a lot of euphoria but the real rush of adrenaline is in maintaining that name that you once achieved. Because we all know the fact that time is the ultimate ruler it fades away everything and to maintain that we must come ahead and show our mettle. With the spirits high and zeal to take on the challenges ahead Dreamer worked to his best and finally ended up getting laurels to the academy by giving a mind-boggling performance at states shooting championship, and the streak only ended up after he received the certificate of merit from the commandant.
This achievement opened new desires to even be a better Cadet. And thus, it all started, from the greenhorns to camp rovers how time flew away he could only speak of it or rather time went even faster than the thought of time passing by. He couldn't even realize when the 4th semesters started. As the training demands you to be fit in every sphere you go through every activity from learning how to float on water to cross the logs on the lanes with your horse. After facing all sorts of rigor and adversity he was a different personality altogether now, hardly aware that destiny had different plans for him.
One fine morning when Dreamer started with his routine lane jumping practice he felt there was some issue with Romil(his horse) and after crossing the first stand before he could realize he fell from the horse with his knees landing straight on the pole. This Injury had left him aghast, later in the evening, his cadet sergeant major (CSM) called him to his room "How are you now Cadet? Sir, I am fine but my knee is injured badly. So, you want to say that you will not be participating in the X-country competition, no sir I will try my best to participate in the run. What do you mean by you will try? You are a Rimcollian, do you know they are the Josh machines of this academy and this is the response you give to me. That's why people from your school have been given this name. NO sir! I will give my 100% to the event". This conversation had left him shaken to the core, but as they say, where there is a will there is a way and with the spirits of not letting the name of his institute down, he practiced the 16 km route daily till the competition. That is the best part about the training it gets you so much delved into the activities that somewhere in these moments Dreamer had forgotten health is the biggest asset one could have, finally when the event was over he ended up at the military hospital after several interrogations and a surgery the injury was diagnosed and due to severity of the condition he had to be boarded out of the forces on medical grounds. The last words of the doctor still send chills "son go for a white-collar job, it is not the end of life"
It was back at that moment that he had decided to do something even greater than joining the armed forces (although it's said those who join the forces, they give their life for something more than their own life". Moving on further Dreamer had a new task to find that "something" and like always it was not easy. So, he started off from the basic thing that he had learned in his life (getting off his comfort zone) and before he could realize anything he was already there, Yes Dreamer had his passion aligned now, not something out of the box but it was to touch the life's of as many people as he could. His passion was "Trekking" it seems like a very easy task, right? Again, I will say try going on a countryside mountain where people still live that life with the scarcity of resources, coming from a metro city Dreamer could see that need in the eyes of the people in those areas. The best part of going on treks is you come to know to face your biggest challenges away from your comfort zone. The people in the countryside and mountains are very friendly and they often end up helping us and sharing their issues in day to day life. After completing eight well-known treks in the Dhauladhar range, pin Parvati circuit and Shivalik and Himadri ranges of Uttarakhand and Himachal he came to find that the most common issues in the region are of littering and pollution caused due to heavy tourism which in the term is choking the rivers from their source of decent. To tackle this issue, he started with a small initiative with his friends, to collect the plastic and unwanted garbage from the region while trekking and sightseeing. This act of Dreamer and his gang has even left a deeper impact on tourists and villagers/tribes. After going through the work that Novelis carries out in the sector of recycling cans he has got a deeper inspiration to pull out all the stops and work indefatigably in this sector. As we all know the increasing temperature and pollution today is a matter of grave concern for all of us today. So, it's with these small steps of Millennials like Dreamer walking in sync with the giant leaps taken by the inspiring firms like ABG will make this earth a better place to live.