Aditya Birla Group is a gigantic Indian MNC which operates in 35countries and is the 3rd largest Indian conglomerate. It has got renowned brands like Allen Solly, Peter England, Hindalco, Pantaloons, Ultratech Cement and much more. Covering millions of consumers under such largest umbrella of the market has got a good value proposition. ABG has influenced and tried to fulfill most of the wants that are floated in the market right from the packaging of food items by Freshwrapp to the fulfillment of copper wires required by Indian Railways. Also in March 2017, Idea (a subsidiary of ABG) merged with Vodafone so as to provide better telecommunication services to the consumers. Stating the influence of ABG is too hard for a consumer like me and my family who has been consuming their products right from the purchase of apparel to the use of Ultratech Cement in various construction. Concentrating on my part I’m more into apparels section when it comes to ABG with popular brands like Van Heusen, Peter England, and Allen Solly, I still remember the day of IIM-CAP interview at Kolkata wearing a light yellow color Peter England shirt and a dark trouser which proved lucky to me that summarizes how much ABG has influenced in my life.
Normally I don’t like taking up too harsh challenges and have always tried to be in the safer side when it comes to the undertaking of risk also my MBTI personality profile depicts that I’m a person who wants all things to be done in some kind of structured way avoiding future risk. But yes I have faced many challenges in my life right from my high school where I have to change my career path which was heavily inclined towards sports to education and it was all possible due to a couple of values which I follow utmost i.e. discipline & hard work. Overcoming challenges to achieve ambition is not an easy task for everyone especially those who have a weak mental stature and more when it’s not supported by family members & peers. Luckily I don’t fall in both the sides and have always got the support mentally which helped boost my confidence to pass the hurdles of life and resting on my past experiences I’m growing and learning each and every day with new lessons and now I consider any hurdles as a part of life.