Why Aditya Birla Group is big in your life?
Symbolizing new horizon, vibrant growth and bigger fundamentals, Aditya Birla Group is the ever rising Sun of the Indian Industry. Aditya Birla Group, the Indian multinational conglomerate is impacting millions of lives. The impact of ABG is huge, which led to its ongoing success and unmatchable legacy. ABG inspires people to not only live long, but to live BIG. They are currently active in 14 industrial sectors. Aditya Birla group is amongst the group of companies, which encouraged women to work in a plant floor, at the time when it was previously considered a male dominated field. Women at ABG is altogether another division of focus and importance, where equality is valued and dreams are transformed into vision.
Although being the huge mammoth of change and transformation, since childhood what caught my attention were the catchy jingles in the advertisement which were aired for Idea cellular and featured a Bollywood Actor. These campaigns not only had value content but a motto, which I didn’t realize we were imparting subconsciously in our behavior and surroundings. The respect that I had due to this campaign was indefinable; it was impacting masses and connecting society together. The recent #MeriRealLife campaign was well received and people who were addicted to social media had finally seen beyond the mirror of perfection and dropped the pressure of chasing perfection. The concept that was appreciated was, in the modern fast moving world, it takes effort to make the audience realize the importance of originality and Aditya Birla Group via advertisement for Idea cellular and for other subsidiaries proved that its ok to be yourself, its ok not to be perfect and its perfectly ok to take pride in the way you are, your Real Life. I was one of the people who kept chasing the reel world but then realized, the Real world is what should matter. There are few revolutionary ideas and concept that you never expect but teach you the best life lessons and ABG is providing an enriching experience to the consumers - An Idea can change your life!
How you overcame challenges to achieve your ambitions in life so far?
During nascent stage of my life, I was uncertain about my goals and career aspirations. Then later there came an era of technological boom. The IT sector was flourishing and expanding at an exponential scale. I started engaging into different technological events and workshop such as robotics. I was enjoying the process of analyzing the problem and designing a solution for it. But due to peer pressure I chose electronics as my graduation field. But still I was optimistic and tried relating microcontroller to my previous programming experiences. Later when I had an opportunity to opt for an elective, I chose SQL, a subject of computer science. I further cracked my interview for Tata Consultancy Services limited for the role of Assistant System Engineer on the basis of SQL and microcontroller knowledge. But my interest in management aroused when I volunteered for Make A Difference, India as Mentor during my second year of graduation and learnt the aspects of Public Relation and Human Resource. Further I started actively taking part into various events and coordinated major college events and fests. Again due to peer pressure I appeared for GATE examination but I was inclined towards management, hence I opted to join TCS instead of pursuing higher education in technical field. It was due to my determination and passion that even after working for 10 hours at office with hundred percent dedication, I could manage 2 hours daily for study for CAT. After the entire peer pressure, family recommendation and consulting, at the end I decided to follow my heart and pursue MBA because having technical background and managerial knowledge, I knew that I could contribute more to an organization. This decision involved convincing my parents and senior colleague at my workplace who were concerned and looked after my career growth. This is how I am currently following my passion after many obstacles and different pathways. If you have an ambition then seamlessly go with your intuition, give your full commitment, prioritize your passion and employ integrity because at the end reaching the destination matters irrespective of the path you choose.