A giant man walks around our world fixing things. He is seen picking trashed soda cans from the hills, walking around scenic highways protecting a family with superior tiers (on an amazing car), while the background score pleases our ears. He is seen bridging societies, both literally and figuratively, by laying the foundations of bridges and roads, and a mobile network connecting billions of lives. This ad was created by the digital magicians at Vyas Giannetti Creative and the giant signifies the colossus Indian multi-national conglomerate, Aditya Birla Group. “Big in your life” campaign is on target as it attempts to cover this organization’s work.
From the Hindustan Times, co-founded by Ghanshyam Das Birla in 1924, the ambassador car - a joint venture of Hindustan Motors Limited, a Birla automobile company and Morris Motors, to the Birla House where the Congress Party congregated for independence movement meetings – The Aditya Birla Group is indelibly inked into the history of our nation. However, you don’t need to go that far to look at the contributions of this Fortune 500 organization. The plethora of industries this group touches is awe-inspiring. Indo Gulf - India’s first private gas-based fertilizer plants, Maduro Garments – India’s first national level-business to focus on fashion and retail. Hindalco - world's largest aluminum rolling company and many more of ABG’s creations gave independent India, the solid foundations required for a thriving growth. Pantaloons, Allen Solly, Ultra-tech Cement, Planet Fashion, Birla Sunlife Insurance, Vodafone-Idea – with such celebrated names and brands under its belt, you must have to be living under a rock, to have missed the Birla name in India. Also, with sundry acquisitions like Atlanta-headquartered Novelis, Columbian Chemical Co., Australian Nifty Copper Mines, Germany based Chemical and Technologies for Polymers, Solaris Chem-tech Industries and several other joint ventures, the Aditya Birla Group rose to worldwide eminence and got ranked in the top 5 list of global companies in Asia Pacific in 2011 by Aon Hewitt, Fortune Magazine and RBL, furthering India’s global ambitions.
However, in pursuit of global business eminence, they haven’t let go of their moral and social fabric. With an array of philanthropic initiatives, they have been working in over 3000 villages and are bringing about an improvement in their lives through quality education and health-care. At the same time, they are tackling environmental issues internally by sustainable use of resources in manufacturing, water-management and reduced chemical usage in farming.
Aditya Birla Group represents all-encompassing, compassionate capitalism at its best and truly is big in our lives.
#NMIMSMumbai #ABGLPWooMe