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The Impact Of The Aditya Birla Group - Lalit Ajay Poddar, IMI New Delhi

Jul 10, 2019 | 2 minutes |

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Aditya Birla Group has been an integral part of people from all walks of life. Whether its an upscale “The Collective” to the mass favourite “Pantaloons”, ABG has been fulfilling consumer demand throughout. Whatever income bracket an individual may fall in, the joy of gifting one’s parent something brought from their first earnings is seemingly unparalleled. And that simple purchase affects more lives than we can fathom. From, the farmer who cultivated the cotton for a shirt or the salesman who actually sold it to the consumer, every person in the value chain has his life enhanced by an Aditya Birla product. Its vision to "convey better an incentive than clients, investors, representatives, and society everywhere" has been reverberating in the entirety of its drives. On the off chance that we take a gander at the need pecking order of a social being, ABG has been satisfying them at each stage. From the basic needs of essential attire to the regard needs of upscale clothing brands, ABG has been with the wide cluster of customers all through. To talk about the social front, the Aditya Birla Group has impacted the lives of millions, through its initiatives. Aditya Birla Group has worked in 5000 villages  and immunised 70 million children against Polio. Social change is brought on by partnerships with government bodies, district authorities, village panchayats and other similar organisations. These planned and targeted partnerships ensure maximum reach of every initiative that is taken forward. The investments for these CSR initiatives exceeds Rs. 500 crores globally.