Aditya Birla group has been a part and parcel of our lives and culture for the past 162 years. It has changed our lives and the lives of our forefathers for good. It is the third largest Indian multinational conglomerate headquartered in Mumbai, India. It has a prominent presence in our lives by offering a variety of products right from clothing to cement.
Aditya Birla Fashion and Retail Limited, A part of the ABG has influenced the Indian Fashion market tremendously. They offer variety of choices to consumers in clothing line. They have Pantaloons, Peter England, Planet Fashion and foreign brands such as Louis Philippe, Allen Solly, Van Heusen etc. to cater to the fashion needs on Indians. When I was a young, My parents used to take me and my brother to the Pantaloons store near our house to buy birthday dress for us every year. I still follow this custom of our family to buy clothes for myself at Pantaloons for my Birthday. Whenever I visit the store, I would be flooded with the memories of the past, I’ll smile for myself and would cherish them. I find that both the store and I have evolved together over the past 18 years.
We use many products of different brands in our day-to -day lives without even realising that the brand belongs to Aditya Birla Group. I feel nostalgic when I realise that one such brand in ‘Freshwrapp’. During school days my mom used to wrap my lunch in ‘Freshwrapp’ aluminium foil in order to preserve its freshness. It was luxury then to have our lunches packed in aluminium foil and I used to enjoy unwrapping my lunch.
Aditya Birla group has played a prominent role in enhancing our lives by giving the best quality products through the years. It is laying a strong foundation for a wonderful future through the variety of products that it has to offer, especially Ultra Tech Cement.