The Aditya Birla Group, active in 14 sectors with a presence across 35 countries, has affected and still affecting my life in some way or the other. The Hindalco Industries Limited ‘
Freshwrapp’ is the first brand that I remember as a kid when my mom used to pack delicious parathas for my school lunch. As a kid I always wondered why mom packed my chapatis in a shiny thin sheet and with more & more fun lunch breaks I realized that it was this shiny thin sheet which kept my parathas retain my mom’s love and warmth. There were times when I had to attend long meetings during college events and that meant an opportunity for me to eat outside but as every other Indian mother my mom also made sure that I only ate home cooked food so she packed 2 meals for me. The moment I used to unwrap the food I could already feel the magic taking effect. All the worries, tiredness, boredom vanished by the sight of fresh and aromatic food. This magic was possible just because of Freshwrapp. Freshwrapp has become a part of the food routine where I cannot think food without Freshwrapp. When it comes to India, we cannot deny our love for cricket. The same foil wrap after serving its primary purpose served the second most important role as a ball for playing cricket many a times during recess. When I buy Freshwrapp, I am not just buying a 9m long foil wrap but along with it I buy the memories linked to it.
Aditya Birla Fashion and Retail Limited (ABFRL) brand
‘VanHeusen’ is my savior brand. This happened when I was a member of Rotaract club in my city and there was a fund raiser event for the project Happy School. The event was organized on a short notice and everyone was busy preparing for it. Just before 2 hours of the event to start, I realized that I don’t have my blazer with me that was mandatory for the event. I was in a dilemma how to arrange a blazer now at this time. I remembered that there was a VanHeusen store nearby and visited the store. There was everything I needed. I bought a blazer which was rocking with my shirt trouser combination. I attended the event and talked with the prominent people of city about the project. That blazer from VanHeusen completed my looks and gave me the confidence to present myself there at that point. The club successfully collected the much-needed fund for the project and that is how VanHeusen became my savior brand.
There have been many challenges that I faced as a student who always gave 100 percent in everything I did. It all started when I topped for three consecutive classes and my classmates started looking with a sense of jealousy. Students pointed out and called me topper in a mocking way. For some time, I felt as if I did something wrong grabbing that 1
st position badge but soon I realized that it does not matter what others thought or how they react to it. What actually matters is that I continue to strive better and better again. I helped my friends in completing assignments and during exams and they soon realized that their so-called topper friend is still the same and has not changed a bit.