A premium global conglomerate as big as Aditya Birla Group directly affects, not just mine, but the lives of millions of people all over the world. With its roots extended in all major marketable good sectors, Aditya Birla Group owns a fair amount of market share in all the sectors it has laid its foundation in. The vision of the Chairman, Mr. Kumar Mangalam Birla, whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group journey across many a milestone to emerge as a multinational power-brand of statesman stature, in the matter of just two decades.
The Group’s radical shift from being architects of a global India to a powerhouse across the globe and various sectors has now led to the understanding of how ABG is a big part of peoples’ lives at every step. Every day, a rational consumer consumes and uses a variety of products, when a consumer likes some brands and wishes to be loyal to it, he gets affected by any decision that the brand makes. If the majority of the brands that are used by a consumer are owned by a single group, then that group has a major effect on the consumer’s life. Such is the case with Aditya Birla Group.
I personally interact with a lot of brands that come under the ABG umbrella. Starting from the basic requirement of food, More stores all over the country provide the biggest range of consumable products as well as products that can be used in homes. Aditya Birla group also satisfies Maslow’s safety needs by selling in house brands such as Louis Philippe, Allen Solly, Van Heusen and Peter England. It's top Fashion Retailer in India - Grasim, the well-established flagship company of Aditya Birla Group, is one of the leading global players in VSF (Viscose Staple Fibre) with 17% of the global share. Not only in India, but ABG has made impactful contributions on a global level. It is the World leader in Cement & Aluminium, World’s largest Can Recycler.
The “Power of 5 – Integrity, Commitment, Passion, Seamlessness and Speed” had played a crucial role in the exponential growth of the ABG and in serving its customers.