2009 counts among one of those special years for me. Not because I became a pseudo-adult who had just graduated from High School and into college, No; but because I was given a new mobile by my father. It didn’t matter to me then which sim my phone had as long as its network didn’t falter - and trust me, it didn’t. However, I can’t help but wonder how nonchalantly Aditya Birla Group ventured into my life and gave it a new dimension from that moment on, its network standing strong for the best part of my teenage years as it allowed me to exploit its cheap plans to the fullest.
It would be another 8 years when Aditya Birla Group would once again foray into my life, but this time by my own volition. As I began understanding the nuances of finance I trusted Aditya Birla Sun Life MF to grow my money which I chose after much scrutiny and hope. Apart from the setbacks in mid-2018, I was delighted that ABSL stood true to its claim.
Being such a prodigious group that ABG is, I am certain that it has been obliquely revolving around my life for much longer than I seemed to realize. From the cement that rebuilt my ancestral house to the copper that brings the electricity to it, the aluminum utensils in which my mom cooks that delicious Paneer to the ‘Carbon Black’ tyres that cruised smoothly on the long rides with my girlfriend, ABGL has been the silent White Knight that has been one of those vital enablers for a better life that not just me but a billions of fellow Indians enjoy – the ubiquity of which I was ungrateful of until the time I began typing this article.
"Ek Idea Jo Badal De Aapki Duniya" is not just a tagline but a testament to the reality that India is living in today, all because one man dared. To Seth Shiv Narayan Birla - you sir are a legend.