When there is a way to lead in silence and perform, why howl? A philosophy so strongly followed by a conglomerate that has been there for more than 160 years. You don’t realize how closely Aditya Birla Group (ABG) is related to you until you look closely.
Since school, I have been taking my food in an aluminum foil which is rolled by Hindalco. I remember so vividly the feeling of joy and happiness that I got when I topped 8th standard and got a cycle as a reward, little did I know that the tires that were giving me wings, was by Birla Carbon. A couple of years went by and I entered for the first time an awe-inspiring collection of retail fashion that helped me in my high school farewell. That day taught me how to be confident and wear yourself with pride.
The company just doesn’t give its customers products, but it also gives the satisfaction which goes far beyond the wants and needs, it fulfills the desire. The desire which can be as small as taking the food in a fresh and healthy package to a desire to build your humble abode. A priced possession which is closest to everyone is where your near and dear ones reside, and the satisfaction of living in a place which is built with a strong foundation has no match. With the house built up with Ultra-tech cement has given me that satisfaction and peace of mind.
And recently, when I was at a place where I have to take a decision on which my rest of the life will be steered, the decision to take up a post-graduation degree and the dreaded interview season was about to start. When stakes are at the highest, you turn towards the most dependable partner you can find, and guess who was it? ABG again to the rescue. The black Louis Phillipe suit gave the confidence to present myself in the best possible manner, and I nailed the interview to enter a dream college.
“Focus on your passion. When we work hard at our passion, we enjoy it. Over time it becomes second nature. Work then becomes a hobby” – Mr. Kumar Mangalam Birla
The quote which I think I can relate to the T. It’s not just the desire to do something but the effort to get that, which differentiate you from everyone else. I joined the martial art club in school and I was not the tallest, not the strongest, and not the quickest. Used to get beaten down whenever I got into the ring. But then I was the most dedicated to reach my goal. After every defeat, there comes learning, learning not to repeat the same mistake again, and I didn’t. When no one was expecting me to win, I won district level, played north zone and won, played Delhi state and won and qualified for the Nationals. What changed, I worked hard on my passion and made it my hobby.
Learning from this was no matter what may happen, if you are dedicated enough to go that extra mile, nothing can stop you from achieving your goal. ABG is a live example of that, no matter who it is fighting against, no matter who mows it down, no matter if everyone says that it’s impossible to do that, the conglomerate took up the challenge and beat the competitors across sectors.
Because it’s not about how hard you can hit, it’s about how hard you can get hit and keep moving forward.