Knowingly or unknowingly Aditya Birla group has been affecting my life in some way or the other and I am only realizing this while writing this article. When I match up the products which I have used from my early life to date, there are many from the Aditya Birla Group. Ranging from the ABG’s aluminum foil in which I would take my school tiffins to have my first formals from Peter England. When I list out the products I realize the most important thing on which I use these ABG’s products is its quality. There is a term in Hindi which say “Sasta aur Tikau” that means cheap and durable. And I believe that ABG products stand along with this. The products may not be cheap in pricing, but they are definitely economical for a person like me who is from a middle-class family and has a humble background. I remember when I had started using the mobile phone, the sim cards and calling rate were a bit high as compared to the rates today. Idea cellular being a market leader was providing the best network and hence was considered to be a status symbol to have an idea sim i.e an idea mobile number. The adds by Idea cellular like "no ullu banawing" and "What an idea sirji !!" were very entertaining and still remembered by me. Currently, I am using an idea cellular sim card and has been receiving fantastic service from it. Apparels from Peter England, Van Heusen, Louis Phillipe are a big part of my wardrobe and I believe that they are the best in class considering the durability and quality of the product.
Challenges and how I overcame it?
I consider that challenges are just the situations made up by your destiny so as to help you understand yourself, understand what you are capable of doing. Some hard-to-do with situations also help you to know who are your true well-wishers and who are the one who believe in you. I have spent my entire life in Pune Maharashtra from my schooling until my graduation. After my graduation, I had planned out to do my post-graduation in management studies. Scored well in CAT in the 1st attempt...but didn't apply to any colleges (don't know why) was high on energy to do some research in the field of #### ( don't want to disclose it now though, it has been one of my dreams). Applied to many universities outside India to pursue education in that field, got selected in some, but didn't go ahead with the course. Eventually gave CAT again, got into GIM. Now, where is something challenging here...the journey was and the journey is...the fire to achieve that dream still alive...
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