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It is not only a brand but it is also a backbone for millions of people serving day and night for achieving their dreams and needs. I have come across few products that have been very helpful to me in so many ways. Coming from a construction background I have always witnessed the use of Aditya Birla group cement at all my work sites. Even in my school days, I saw an ad on television of ultra- tech cement with its catchy tag line as “The engineers Choice”. We have always preferred ultra-tech cement for the construction of our home and in our other work related projects. An idea is anything that can change your life. Aditya Birla Group came with an idea that created history in the field of communication. Upon reaching Mumbai, due to poor network signal of Airtel network I switched to idea network which gave me higher network coverage helping me connect to my loved ones back home very easily. Aditya Birla group also came in my life through their daily apparel brands like Louis Philippe, Peter England, Van Heusen, Pantaloons and Forever 21 helping me to improve my fashion statement and providing me a wide range of collection. Their brand has a reputation of giving comprehensive closet alternatives for occasions, making my life easy. It is a very comfortable brand and capable of imparting a smart look. And this is how Aditya Birla Group Ltd has been a forever partner in the chapters of my life. My name is Tarak Kuthiala and I hail from Shimla, Himachal Pradesh. I am an advanced government certified skier, and allow me to take you through my story of redemption. For CAT 2017 I started with a bang. I studied hard for the first two months when misfortune struck me and I lost my grandmother (Dadi). I grieved my loss but also stopped studying and consequently lost interest to resume my studies. Needless to say i scored 94.95 percentile, which was not enough to take me to NITIE for PGDIM (Supply Chain). This was when I realized what my dad used to say when he talked about me sometimes being a poor finisher when it came to things important for me, because no matter the circumstances it shouldn't be an excuse to not adhere to my targets and finish strong. I realized what he meant and took it to my heart. For 2018 I started my studies with a focused and determined mindset and even when I lost my other grandmother (Nani) very close to my exams I didn't waver, even though it affected me emotionally. I didn't let it be another excuse to give up on. I scored 97.25, got admitted in NITIE in Merit List (“Mecca of Supply Chain”) along with many other top B-Schools (“cherry on the pie”). This is my story of how I overcame this important challenge of my life and how I will continue to work and improve myself every step of the way. #NITIE #MUMBAI #ABGLPWOOME2