From financial services to fashion to chemicals, the amount of sectors and lives that the Aditya Birla Group has influenced upon is numerous. The number of people directly affected by Aditya Birla Group might be quantifiable like the 1,20,000 employees, but the millions of people that are touched upon by the group are nonmeasurable. The first time I came to know about Aditya Birla Group was probably as a child when I came across the Ultratech cement ads that are occasionally telecasted on the television. From then on, Aditya Birla Group brands has been a constant in my life, be it the Allen Solly or the Van Heusen shirts that my father donned to the frequent visits to the Pantaloon showrooms with my mother. But one time it truly stood out was when I was in search of a birthday gift for my friend. I decided to gift her a top but was running out of time. I already went through several shops, including top brands but never came across anything suitable for my friend who herself is very picky about what she would wear. I definitely did not want to gift her something sub-standard that she would toss to a corner of her room. That is when I came across the Forever 21 showroom across the other side. Never been there before and decided to give it a shot. To my surprise, it had a wide range of quality products to chose from and finally bought one with a sigh of relief at the last moment. The company transforms each life on a day to day basis while chasing its goal of transforming the influence of Indian brands across the world like its tagline states 'Taking India to the World'.
Fast forward to two years later, after much toil gaining entry to a prestigious B-school, there wasn't much change to the reluctant me. Coming from a non-Hindi speaking state to the midst of a place where most people are Hindi speakers, I was reluctant to talk in Hindi (fear of grammar mistakes mostly) even when I was capable of understanding and speaking it. But my internship at Gurgaon for the Marketing and Distribution division of another conglomerate changed all that. I was forced to transform the reluctant me within to get the work done, which required talking to the Hindi speaking stakeholders of the company on a daily basis. Just like a company such as Aditya Birla Group is transforming the face of India on the global front, self-transformation over the period of time is bound to happen to move forward. It doesn't matter if it's small scale transformation or large scale transformations when it has to happen, it will happen.