WHY ADITYA BIRLA GROUP IS BIG In My LIFE:Aditya Birla Group, one of the most reputed & celebrated multinational conglomerates of the world, has transformed the lives of the people by reaching out to millions. The premium conglomerate is responsible for providing one of the most ubiquitous services in the world. Active in 14 industry sectors, ABG has never missed out an opportunity to diversify its portfolio. The unprecedented rate at which the conglomerate expands its portfolio is simply awe-inspiring. From fashion & retail to IT & finance services, to adding redoubtable touch to your personality. ABG definitely endeavors to make a difference by connecting with nations & industry in all possible manners. Aditya Birla group embraces the concept of inclusiveness by producing products & services that cover a wide range of interests. ABGFR is a testament to this fact. Peter England, Louis Philippe, Van- Heusen, Forever 21 just name it, the mighty conglomerate has taken Herculean efforts to establish a relationship between common people and such ostentatious brands. From manufacturing smart phones glasses to producing carbon additives, from supply of cement to covering needs of Indian railways ,ABG has surely established itself as an indispensable thing in our lives and exactly understands the needs of an ever – seeking Nation. Aditya Birla group is also known for transcending the conventional boundaries of businesses and engaging with the society since the past 50 years. It has left no stone unturned to carry forward its CSR legacy. The conglomerate has emerged as an industry magnate that promotes unique employee proposition. ABG has definitely filled the void in the lives of millions which is of utmost importance & has definitely impacted my life in a great way. How Have I Made an Impact:The positions and the kind of responsibility that I was exposed to made me realize about the importance of having a good public relation. I have always taken the liberty to step out of my comfort zone and try out something new. I was involved with Entrepreneurship development cell of my college (BIT MESRA) & I really wanted to pursue a career in Entrepreneurship but things didn’t turn out good. I really wanted to own something of my own. I exactly knew what domain I was entering into. It was a major beset during the initial years. Due to this fiasco I adopted a perfunctory attitude towards everything but I didn’t step back. For the first time I realized that being graduated was a terrible feeling. So many people out there to advice you, guide you and the amalgamation of the feeling was not very pleasant. I needed time with my family, with my friends to figure it out. I took a long time to eliminate the grey area and finally deciding on a thing that I really wanted to go for. Finally I realized that going for MBA program from a reputed B-school would ameliorate the situation. I still have a strong proclivity for Entrepreneurship but I believe this MBA program would definitely bring me one step closer to the reality and make me understand the true nature of competitiveness. The enthusiasm level has still not faded and I am all ready to write my new story.