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Understanding How #BigInYourLife Aditya Birla Group Is From An #IIMTrichy Family Member.

Jul 10, 2019 | 3 minutes |

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Aditya Birla Group has been a household name in our day to day life. From the house where we reside, the apparels we wear, the cars that we drive, the internet that we use, every entity has a golden touch of this esteemed group. It would be next to impossible to imagine a day in our life without the presence of any ABG product. Our lives revolve around this Fortune 500 company. Led by the visionary Mr. Ghanshyam Das Birla, the group rose to become the pioneer of the Indian economy from the early days of 20th century. Perhaps Mr. Birla along with his grandson Mr. Aditya Vikram Birla realized the necessity of ‘Make in India’ way before the world would have even dreamt of. Today, this Fortune 500 conglomerate has footprint across 34 nations, commanding business in the sectors of textile, metals, cement, telecom, carbon black, chemical and etc. When we look at Idea Vodafone Limited, we see a robust total spectrum of 1850MHz knitting the entire globe together. While working in a remote location of Rajasthan, the video calls that I had with my family over the Vodafone network, is something to cherish for.  As a mining engineer, it had always been my dream to be a part of the Aditya Birla Group. HINDALCO Industries Limited is world’s largest aluminium rolling company. From mining of the bauxite ore to the finished product, HINDALCO has it all. It is needless to point out the importance of aluminium in the development of civilization. From the automobile exteriors and aircraft, to missiles, aluminium touches our lives in ways we cannot even think of. Ultratech Cement, one of the leading cement producers globally, has been in the process of nation building since ages. They form the ingredients of a successful civilization. They say that you cannot climb the ladder of success dressed in the costume of failure. Probably one of the first thing a stranger notice on first meet, the dressing sense. With a basket of premium brands like Van Heusen, Louis Phillip, Peter England, Ralph Lauren, Allen Solly and Forever21 to name a few, the Aditya Birla Fashion and Retail Limited has captured various segments of the market. It is quite unlikely for any of these brands not to feature in the our wardrobes. The Van Huesen two piece suit which I purchased for my undergraduate placement process it finds a safe place in the wardrode. It ushers nostalgia, joy and excitement of the good old days. Overall, Aditya Birla Group has been connecting souls, building nation, shaping personality and transforming lives of the billions of mortals on the globe, and I am one of them.