Utsaha, IIM Indore - A Marketing And Leadership Workshop With A Twist!

Utsaha, the annual marketing fest of IIM Indore, is a fest of its own kind. It is the only fest which focuses on core business domains such as marketing and marketing research. One of the core objectives of Utsaha is to address the need of various organizations to get better customer insights, especially within the rural and urban populace.

The Marketing and Leadership workshop, one of the most awaited events of Utsaha, introduces various concepts relevant to the marketing and marketing research domain. With the participation of more than 1000 people from across all parts of central India, the event is graced by a number of dignified and experienced industry leaders. This year, during the 11th edition of Utsaha, we bring to you an opportunity to interact and learn from a diverse panel of prominent speakers and leaders from the marketing domain.

This year’s workshop is scheduled to be conducted at IIM Indore on the 31st of August, 2019 with a new and accomplished panel to enlighten and share their experience on the world of marketing. This year, we have Mr. Thomas Puliyel, the Adjunct Professor & Area Head (Marketing) at SPJIMR, the former President of IMRB International; Ms. Khyati Madaan who heads the Digital Marketing of Red Chillies Entertainment; Mr. Sumit Arora, the Regional Commercial Director (Asia) of METHOD who is also a marketing research veteran and Ms Parnika Shrimali, the Brand Guidance Domain Lead at Kantar South Asia Insights Division.

The workshop provides an excellent opportunity for participants to gain valuable insights on not only various concepts and practices of marketing but also what it means to be an effective leader in a contemporary business environment!